3D Virtual Staging - 3D Visualization Studio
Category: 3D Virtual Staging

How Virtual Reality Can Help You Score in The Real Estate Business

In the real estate world, the traditional process of wooing a prospective customer has always been a long-drawn-out one. Clients usually state their requirements, following which a long list of properties that match is given to them. Then come to the descriptions and explanations, haggling over prices, and finally, a physical visit to view the house. This process is not only time consuming, but it’s also very frustrating for both buyers and sellers, as in many cases, it does not end in a deal being drawn up.

Today, there’s a game-changing technology that is set to disrupt the way real estate marketers do their business completely! Enter Virtual Reality (VR). VR has the power to help real estate agents sell more properties in a fraction of the time and with minimal effort. They can reach out to clients from across the country, deliver high-quality customer services, and expand their sales much quicker than ever before. In today’s internet-ruled world, most clients look for properties online rather than through any other means; and this makes it imperative that real estate agents who do not wish to get left behind should also jump on the VR bandwagon!

While many people still associate VR with the world of gaming, entertainment, and movies, it plays a very transformative role in the real estate industry as well.

In this article, we’ve put together five of the most innovative uses of Virtual Reality in this industry that are guaranteed to create a competitive advantage for your business.

Architectural Visualization

3D Commercial Exterior Rendering

Architects and real estate developers have always found it a challenge to present properties that are not yet constructed, and showcase their selling points to prospective buyers. Traditionally, physical models that are scaled-down replicas of the finished project have always been used to help buyers visualize what the property would look like. These physical models are painfully hard to create and require considerable expertise and skill, which makes them very expensive as well. Besides this, physical models cannot be transported easily, and clients have to travel to the site office to see them.

All these issues are solved by using Virtual Reality technology to create exterior and interior videos of the proposed property. 3D visualization teams convert 2D images to hyper-realistic 3D views and videos using reality modeling techniques and tools. Clients can get a clear picture of the spatial relationships between rooms and buildings, and can even understand how the structure looks in the context of the surrounding space. The 3D walkthroughs and images can easily be shared online, giving real estate marketers a global market for their properties.

Virtual Property Showcases

Clients who are buying or renting a house will usually visit several properties before zeroing in on one. This can get complicated if the properties are not located nearby, and will involve spending a lot of time and money to travel to each property.

Using VR technology, clients can now take virtual tours of prospective properties without even stepping outside their own homes! Strapping on a Virtual Reality headset will allow them to enter a virtual world where they can experience 3D walkthroughs of properties. They can get a very realistic feel of the space available, in much the same way as a physical tour experience. Without the hassle of traveling to each location, prospective clients can easily look at several shortlisted properties before making their choice. In many cases, the virtual property showcases are so realistic that deals are completed without even a physical visit!

3D virtual tours could be guided visits that are similar to conventional promo videos. This could be in the form of a 360° degree video that is captured using a panoramic camera or a fully Virtual Video that is created using 3D software. Using a VR headset like Google Cardboard offers viewers a high-quality immersive viewing experience.

More sophisticated tools are needed to make interactive videos that allow viewers to move between rooms of their choice within the property. They can click on designated hotspots, and the camera will move to the position chosen. This is more expensive but is also a more creative way of showing your property.

Virtual Staging

Virtual Staging

A very effective way of marketing a house is to stage it by filling it with choice furniture, allowing the prospective buyer to imagine how it will look once it is furnished. Physically staging a house can prove to be very expensive and time-consuming, and the clients may not like your taste in interiors! The far easier alternative is virtual staging, where 3D Designers Design the interiors of a home virtually, by integrating virtual décor pieces and furniture into an image of an empty room. Spaces can be customized based on the interior preferences of the buyer, and real estate agents can target the needs and aesthetic tastes of their target audience.

Homebuyers who are able to visualize themselves actually living in the space are more likely than not to go through with the deal. Using Virtual Reality technology, real estate marketers are able to sell properties at a fraction of the cost of physical staging. Virtual staging can be done with a quick turn-around time, as well given a photograph of an empty room, 3D modelers could come back with beautifully staged images in as little as 24 to 48 hours!

Virtual Instructions for Tenants

Real Estate Agents who need to communicate instructions to their tenants can do so efficiently through Virtual Reality. They can strap on a VR headset and experience a virtual tour that explains, for instance, how the utilities work, and where extra blankets are stored. This proves to be very useful in the vacation rentals industry, where there is a high turnover of customers, and the rental agents would otherwise have to give instructions and repeat themselves to every single customer! Virtual instructions can vastly improve the customer experience at such rental properties.

Virtual Commerce

Potential homebuyers who would like to see the interior of their new home with interiors done up according to their choices can now do so using the magic of VR technology! They could visit an online store, pick a sofa or an armchair that they like, and add it to their 3D Tour. This helps them to style the property the way they prefer and imagine how their finished home could look.

Again, if a virtual store wishes to advertise themselves by offering the pieces of furniture that are showcased in the virtual tour on sale, clients who are viewing the 3D tour could opt to buy them online.

How Virtual Reality Technology in Real Estate makes all the Difference

Still, wondering whether you should explore the possibilities of marketing with Virtual Reality? Read on to know how it can make all the difference to your marketing campaign!

#1 Clients need not travel to each Location

Clients can check out and shortlist properties right from the comfort of their homes, by putting on VR headsets and experiencing immersive 3D Virtual Tours. They can do away with the hassle of traveling to view each property physically.

#2. Deals can be closed Quickly

Virtual reality solutions save time for realtors as well, as deals can be closed in quicker turnaround time. As several prospective buyers could be viewing the videos at the same time, realtors do not need to split up their time between clients, and this would increase the chances of a sale.

#3 Improved Visualization Capabilities

Clients are able to understand the spatial relationships between rooms and visualize each property in a better way when they view a virtual tour. Especially when the interior is virtually staged, they are able to forge an emotional connection with the home and can even visualize themselves living there, making it more likely that they would close the deal and go ahead with the purchase.

#4 Reach a Global Audience

Physically showing each property takes up a lot of time and effort, and realtors who work in the traditional way are not able to reach out to a wider audience. By showcasing properties through 3D Virtual Tours online, they can reach out even to long-distance buyers and increase their own productivity.

#5 Save on Costs

If you compare the cost of developing a 3D virtual tour with the cost of traditional real estate marketing (think physically staging, sharing photographs, creating banners and advertisements), then it’s a no brainer. 3D tours are just a fraction of the investment! With VR technology, you can harness the power of hyper-realistic videos and imagery that can give the viewer a truly immersive experience.

With more real estate agents taking to Virtual Reality technology to showcase their properties to advantage, do you want to be left behind? Connect with the expert team at Rayvat Rendering Studio to get started with this new-age experiential technology, and start realizing the benefits right away!

Call us today at +1-(888)-863-4445 or email us your virtual reality requirements at engineering@rayvat.com. We assure you of high-quality deliverables to accentuate your property marketing needs.

Virtual Staging: The Real Estate Marketing Tool that Gets Results

Virtual Staging

The Real Estate Market is nothing if not intensely competitive, and to stay ahead of the rest of the pack, you will need some clever strategies and skills! 3D Virtual Staging is a powerful real estate marketing tool that has been found to drive results. We’ve put together some statistics that show just how efficient this strategy is!

  • As compared to Traditional Staging, Virtual Staging is 97% more cost effective.

Staging using actual props can cost in the vicinity of $1000 to $5000 for one unit, and this figure can rise exponentially if the building contains several units. A virtually staged image would cost you just around $100 to $300, a mere fraction of the cost, time, and effort.

  • 81% of potential buyers felt that Virtual Staging was a great way to help them to Visualize the Property.

Using Virtual staging, realtors can show online buyers exactly how the property will look once it is done up, a great visualization tool that nudges buyers toward signing on the dotted line! Most realtors have, in the past, shied away from staging because of the huge cost and effort involved. 3d Virtual staging cuts down the marketing investment considerably, making it a very attractive tool for online marketing.

  • Online offers are on the Rise.

At least 45% of buyers are now making bids on properties online without having viewed them in person. Most potential buyers are now in the age bracket of between 22 and 34 years old, a demographic that believes in the power of the virtual world. In particular, those who are moving cross country tend to turn to online marketing to shortlist the properties they would like to buy.

  • Homes that are Virtually Staged sell for more money.

A survey has shown that with home staging, 68% of homes sold for 9% higher costs. What’s more, potential buyers were more likely to pick the homes that were staged, rather than houses in the neighborhood that were not staged.

  • The ROI on Home Staging is a staggering 586%!

Hard to believe, but true! Factoring in all the costs of physically staging a property, including the time taken and the effort involved, the ROI on home staging is almost 586%. If this is done digitally, the returns can be expected to be even more impressive.

  • Consultation costs are eliminated.

Traditional home staging calls for the services of interior designers whose consultation charges can be $300- $500 for a sitting. Virtual staging uses the services of 3D rendering experts who have significant knowledge of interior design but do not charge upfront for a consultation. Thus the cost of consultation is 100% eliminated.

  • Virtual staging is more flexible and more creative.

Real estate sellers have far more flexibility in adding the kind of furniture they like and doing up the virtual interior using a particular theme when the staging is virtual. When compared to traditional staging, virtual stagers have 100% more creative freedom.

  • The virtual staging looks 100% Real.

There is no discernable difference between a real photography and a 3D rendering. The image of the 3D Virtual Staging looks 100% true to life!

  • Properties that are staged sell faster, on the average 73% Faster!

Properties that have an online listing, which includes images of home staging are found to fly off the shelves much faster than those that do not have such images. A home that is staged well enables prospective buyers to readily visualize themselves in the spaces, and often leads to a quicker buying decision.

  • First impressions do matter!

A survey found that most people make a judgment on the property within just seven seconds of viewing it. All the more reason to make a great first impression that lasts! A well-staged image will draw in your prospective buyers in, making them move on to the next step of indicating their interest.

All these statistics go to show just why virtual home staging is such a terrific choice. Do call Rayvat, the experts in 3D Rendering Services, to get a quote today and make your next property listing one that makes the right impact!

How 3D Virtual Staging Helps Sell Your Property 6X Faster

As realtors know only too well, it’s tough to sell an empty home! Bare walls and echoing hallways look sad and neglected and do not make a pretty picture. When clients are unable to imagine themselves living in a property, chances are it will not be sold quickly. With the hyper-competitiveness in today’s Real Estate Rendering Market, it becomes all the more important that homes for sale are presented in the best possible light.

Physical Staging – the Traditional Way VS. 3D Virtual Staging – the Modern Way

Till recently, staging professionals used to be hired to fill empty homes with furniture for a photoshoot, so that potential buyers could understand how the spaces worked. Their work involved clearing out the clutter, bringing in hired furniture and placing it in all the rooms to make the property seem clean, comfortable, and desirable. As you can imagine, this was an expensive proposition, and many realtors could not afford this.

3D Virtual Staging

Today’s answer- 3D virtual staging

Enter 3D virtual staging! If you haven’t heard of this term, 3D Virtual Staging encompasses technology at its creative best. By taking digital photographs of empty rooms and providing actual measurements taken at the site, 3D visualization experts can insert furniture, rugs, curtains, and accessories into the images.

Even if the photos show existing furniture which is perhaps not in the best shape, the staging designers will be able to remove the pieces of furniture that you do not want and replace them to complement the new style you have in mind. Clients who view the finished images can connect with the spaces emotionally; a big factor when it comes to making a bid for the property!

How does 3D Virtual Staging work?

In contrast to physical staging, virtual staging images are created using 3D Staging Software, quickly and at a very affordable price tag. Designers can create and customize furniture and furnishings to make a completely bare room look stylish and comfortably lived in. They can create stunningly Photorealistic Visuals that will help to capture the real potential of your listing, and make buyers fall in love with the homes!

3D Virtual Staging Before

3D Virtual Staging Services After

Advantages of 3D Virtual Staging

Compared to traditional staging, virtual staging is a quick, hassle-free, and inexpensive way to stage an empty property for online listings.

As virtual staging does not involve moving around actual pieces of heavy furniture, changing the wallpaper or paint colors or trying out new lighting fixtures, there is no need for transportation, furniture rentals or manual labor and practically no restrictions at all. Designers can play around with their imagination and can stage the room to any style, theme, or color preference in a jiffy. They can also change the color of the walls, try out different furnishings, cabinet colors or kitchen appliances and various options of flooring to indicate how the home would look after a makeover.

How can you get started?

If you are looking to get your property noticed, fill it virtually with the right design elements that will help it to sell! There are many 3D Property Staging Experts like Rayvat Engineering who will create digitally appealing images that you can use to showcase your home online. Usually, all you need to do is to upload digital pictures to their website and give them measurements (only if needed); and the property staging designers will digitally add furniture such as sofas, beds, couches, tables and whatever else you specify to breathe life into the rooms.

Most designers will have pre-designed furniture options that you can choose from, or you can ask them to customize the interiors to your specifications. They will also usually oblige if you ask for a few revisions. Once done, they will send you back the digitally finished files for you to use in your postings online. You can even print the pictures or add them to your print catalogs, as you may wish.

Statistics posted by the National Association of Realtors indicate that at least 90% of buyers use the Internet to search for a home. Most of these buyers opt for homes that are listed with well laid-out photographs of the rooms, as they can get a better ‘feel’ of the lived-in spaces. Listings without photographs are often overlooked, but properties always get noticed the moment the good 3D virtually staged visuals are added. Do make sure that the images you add are realistic; as poorly rendered images do more harm than good!

Most real estate firms are already using this innovative digital technology to impress buyers and get an edge over the competition. If you haven’t tried this as yet, do call the Rayvat Team and we will help you to get started!