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Top 5 Websites for Archviz Enthusiast

Are you an architect or interior designer who is looking to find inspiration for your designs, and seem to have exhausted all your resources? Or perhaps you’re a home owner who wants to look for décor inspiration for your home refurbishment. You might have pored through all the latest online magazines and look books, participated in industry events and visited expos, and not found what you were looking for. Here’s a new source of inspiration for your next ideas. Try diving into the world of 3D architectural visualization!

What is Architectural Visualization?

Architectural visualization is the process of creating hyper realistic imagery using 3D software. Using 3D rendering techniques, artists can depict how the finished project will look, at the conceptualization stage itself. Realistic 3D rendering can look virtually indistinguishable from a photograph, with true-to-life textures, materials, and lighting.

Images on ArchViz platforms showcase the most imaginative designs from innovative architects and designers; many of which may not even see the light of day as they exist only in the architect’s imagination. This makes these platforms a great source of inspiration for architecture professionals.

Ready to start looking, but not sure where to start? We’ve curated a list of the best ArchViz platforms and professional online communities that talk about the world of architectural design and 3D visualization services. These platforms showcase the work of the best CG rendering studios and 3D artists in the world, and you’ll find hundreds of stunning designs that will help you with your own ideation process. Read on, and get inspired!

#1. Behance

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Website: Behance

Behance is a popular platform that is the go-to place for creative personalities to showcase the best examples of their work to the world. Artists and designers use Behance to publish their online portfolios. Graphic designers, illustrators, game designers, architects and, of course, 3D artists put up their designs for public viewing, and use it to get freelance or contract work from customers.

If you’re looking for inspiration for design projects, Behance has a whole section dedicated to architectural masterpieces. You will find neatly laid out information about architects, interior designers, photographers, and 3D artists, and you can click on any profile to be taken to the artist’s page. All the images uploaded by the professional will be on display, with a small write up on each. You might be able to see the location of the building and the design brief, or a short description about the project. Behance is very easy to use both for artists and visitors. You will be able to like and follow other people’s work as well, and can save links to projects or designs that you appreciate.

#2. Cgarchitect

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Website: Cgarchitect

The largest community that has been created specifically for professionals in the field of architectural visualization, Cgarchitect allows you to tell a story with your work. Month on month, this website welcomes over 375.000 unique visitors and is the largest source of updated information, including news on publishing tools and 3D assets , for CGI pros. You can become a member and participate in online forums, look for jobs or share your work or knowledge with the largest archviz community online.

For those who want to look through numerous architectural CG renders made in different styles, Cgarchitect is the definitive platform to check out. You will be able to view a short bio of each artist, see the comments on their work and check out the software they have used.

#3. Architizer

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Website: Architizer

Architizer claims to be the largest online program that promotes and celebrates the year’s best architecture and products. You will be able to get a look at some of the most outstanding 3D rendering projects in the world, and can connect with a worldwide network of architects, product manufacturers, consultants and building material suppliers. The founders claim that the community brings together 335.000 architecture professionals, 25.000 firms, and 31.000 manufacturers at present, and the numbers are only growing.

Architizer allows visitors to see plenty of amazing CGI projects and take a look at the winners of monthly or yearly drawing challenges, photography contests and design competitions that bring new talent to the forefront. You will be able to read short overviews and get connected with the artists and designers if you so wish. Projects are divided into sections based on type, and you can sort out and view the sections that you are interested in.

#4. Archinect

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Website: Archinect

As the name suggests, Archinect was set up to connect Architects, and this platform has indeed been doing so since it was launched in 1997. Various specialists in the architectural design field can interact with each other through the platform, exchange thoughts and ideas, and find new inspiration for architectural designs. You can search for people, firms, design schools or jobs and can get to know students, experts, and followers of architectural design on a single unified platform. The latest news and views can be found on this website, and designers like to showcase their work here for others to see. Various virtual events and competitions are always on, and you can face off against someone else to judge where you stand in the industry.

To find designs that have been posted by others, just visit the ‘Community’ section on the website and click on the ‘Firms’ tab. Search to pick CGI designers listings and view their work. Similar to the previous platforms, here too you can view an architectural visualization firm’s projects, bio, and contact information.

#5. Ronenbekerman

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Website: Ronenbekerman

Originally a blog about architectural visualization, Ronenbekerman has grown into a community for everyone interested in the industry. It is a treasure trove for 3D artists who can find anything they need here: design challenges, showcases, professional materials like textures, 3D models, and so on. There is a section for podcasts that imparts tips and techniques for creating the most stunning architectural renders and animations. You can even download demos for the latest software and tools and try them out before you buy them.

A worldwide community of 3D artists uses this platform to post their works and showcase them to a global audience. Those looking for inspiration for architecture and interior design will definitely find it here. You will find collections of portfolios of freelancers as well as large CGI studios.

As you can see, 3D visualization platforms can be an endless source of inspiration for your architectural projects. We hope our list has pointed you in the right direction so that you can get started on your search right away!

If you’d like to get your architecture projects depicted in photorealistic CG renders and 3D videos, do connect with the experts at Rayvat Visualization Studio!

Call us at +1-888-863-4445 or email us at engineering@rayvat.com


5 Reasons Why 3D Rendering Wins Over Photography as a Marketing Tool for Architects

As an architect, you will already be knowing the importance of photography as a marketing tool for your various projects. Using at-site photographs, you can showcase your project in the best possible light to potential customers, real estate agents, and other stakeholders. But what happens when your project is still under construction or perhaps still on the drawing board? You certainly cannot resort to a photoshoot in such cases. How, then, do you market your concepts and design ideas to the world?

This is where CGI or Computer-Generated Imagery is useful. CGI can be used to create hyper-realistic 3D images that are virtually indistinguishable from photographs, making for top-notch marketing materials even before the first spade of earth is turned over for the foundation of your proposed project! And that’s not the only reason why 3D imagery has the edge over photographs in the design world. Here are more reasons for you to take stock of this amazingly powerful tool to create marketing visuals!

1. You can create a Portfolio to Showcase Your Upcoming Work

3D Exterior Rendering of a Townhouse North Carolina

Photographs can be clicked only once the construction is complete, but 3D visualization can be used to illustrate your proposed projects even when they are still in the conceptual stage. This opens up immense possibilities for architects who do not already have a varied portfolio to show their clients. Today’s clients would like to see what you are capable of designing, and if you have not executed the kind of projects they are looking for, they may turn to some other architect. Having 3D Rendered Images of a wide range of conceptual designs in your portfolio can help you to reel in prospective clients.

2. With CGI, You Can Get More Creative Freedom

3D Lifestyle Rendering of a Plush Home Chicago

Physical constraints may restrict the kind of photographs that can be clicked at the site. For instance, specific angles may not be possible because the view is blocked, or aerial views may be difficult to take. Using CGI, 3D rendering artists can portray your building from virtually any angle, with no restrictions on the setting, scenario, format, or angle. You can get a closeup or a distant view, an aerial shot or a street shot and can change the angle with just the click of a button.

What’s more, another advantage of using 3D rendering services is that you can choose from a variety of creative formats. You could choose output as a regular still render which would look like a photograph, or you can choose to portray your concept as a 3D Floor Plan that highlights the layout interior. If you prefer a more detailed viewing experience, you can opt for a CGI animation that looks like a real-life video, or even an immersive AR (augmented reality) or VR(virtual reality) experience.

There are also interesting special effects that you can use, such as time-lapse videos that can showcase the entire construction process from scratch to finish in a matter of a few minutes. Viewers can also see different interior formats, or see how the building looks at different times of the day.

3. Get Perfect Images without Perfect Conditions

3D Rendering of a Streetscape Twilight Colorado

We’ve all heard stories of how photographers patiently wait for the perfect sunset shot, only to have their shot ruined because the sun’s rays were hidden behind the clouds! 3D artists do not need to have such immense reserves of patience, as they can get flawless results without having to keep an eye on the weather or other appropriate conditions!

Unpredictable weather and the change in seasons do not pose a problem to a 3D Rendering Company, as they are capable of digitally recreating any setting. You can choose the time of day, the kind of weather conditions and the season that you want to set your image or video in, and your wishes will be executed to perfection. If you want a 3D image of a villa by the beach, on a day when the skies are blue and the water is sparkling, it can be done the moment you ask for it!

4. Demonstrate the Best Possible Version of Your Design

3D Exterior Rendering of a 5 Plex Denver Colorado

Every architect would have faced a situation where the client asks for changes that might not be in the best interests of the design. Tastes do not match, the budget might compel the client to cut corners, and in such cases, your initial masterpiece of a design might never see the light of day. As an architect, you would be disappointed but will have to give in to the wishes of the client. If you are depending on a final photograph as a marketing tool, your initial conceptual design will not find a place in your portfolio of completed work.

However, when you’re using 3D rendering services, you can get a realistic image that shows your original and best version of your design. Your clients are happy as they have got the changes they requested, and you can also show off your original design in your portfolio!

5. With CGI, You Can Get Additional Views Very Quickly

GUY TANNE EXTERIOR Renders

If you are depending on a photoshoot for your campaign, you might find that you are not completely satisfied with the angle, or do not have enough close-up shots. Hiring the photography team again would involve considerable time and expense. If you are using CGI, you can get additional angles or images very quickly, as the artist can use the 3D image already created to capture another view from another angle. The building can be rotated easily to showcase it in the best possible light, and you can choose the angle or angles you wish to show your clients.

As you have seen above, CGI rendering offers significant benefits for architects and has many advantages over photography when it comes to creating marketing materials. To sum up, using CGI, you can showcase buildings in a variety of creative formats even before the construction starts at the site. Regardless of the weather or season, you will get flawless imagery. You can use your initial designs in your portfolio even if the clients make changes that you do not approve of during the process of work. Last but not least, you can make additional promo visuals easily, and at a very low cost.

Contact the Rayvat Team at +1 (888)-863-4445 or email us at engineering@rayvat.com for Professional 3D Rendering Services.


Does the Pixel Size Affect your 3D Rendering Budget?

As a 3D rendering client, you will want to know ways and means of optimizing the quality of visualization images that you receive as output, even as you balance your budget and expectations. It helps you to have a basic understanding of the parameters that define 3D image outputs, so that you can enable agencies to assist you as effectively as possible in meeting your needs, in a manner that saves your time as well as money.

Projects are always evolving, requirements from stakeholders keep changing, and architects or project managers must be able to address these changes within the scope, budget, or timeline that has already been defined. As such, the creation of materials like 3D Renderings or Virtual Reality Tours may also necessitate changes. While you have already purchased and paid for the 3D Rendering Services, there may be more back-and-forth changes that follow which makes you spend more time, effort, and money than was originally in your estimated budget.

This checklist will help you get a clear definition of the requirements from your CGI Artists to get the best ROI on your spending.

 

LAYOUT A CLEAR DEFINITION OF THE PURPOSE

What will you be using this image for? If you can establish this at the very outset, you will clearly define the resolution of the output. Facebook banners or hand-out flyers, for instance, will require a far lower resolution than full-size billboards. When the purpose of the render is not clear, the artist may work with a different resolution than you require, and this could waste your time, money, or both.

Let’s help you understand what we mean when we talk about the resolution of the image, and what pixels are.

 

WHAT ARE PIXELS?

Essentially, pixels are the smallest units that can be displayed on a screen, and take the form of square color tiles. A large number of pixels are combined together to form a complete digital picture. If you are able to zoom into a digital image close enough, you will be able to see the tiny tiles that the image is made up of. 3D Renders are also digital images and are made up of thousands of these tiny pixels.

 

WHAT IS THE RESOLUTION OF THE IMAGE?

The resolution of the image represents its width and height and is determined by the pixel count in the image, or the number of pixels that your image is made from. You will get the pixel count by simply multiplying the image pixel length by the height.

For example, an image that is 100px wide and 100px high has a total pixel count of 10,000 (100px x 100px=10,000px).

 

WHAT IS THE PIXEL DENSITY?

The pixel density determines how sharp and clear the final image is. It is measured in PPI (Pixels Per Inch) or DPI (Dots Per Inch) and the higher the density, the more sharp and in focus your image will be. If you have two images with the same resolution but different pixel densities, the image with a higher pixel density will appear sharper, clearer, and more hyper-realistic.

 

HOW CAN YOU SCALE IMAGES?

3D Interior Rendering Dusk View Living Area Pennsylvania

You should always set the dimensions of your output and then proceed to a final product, in order to get the best results without any rework. This means that you must know and convey the image’s purpose to your 3D Rendering Service Provider so that they can guide you on the size and resolution that will suit your needs and goals.

 

WHAT DOES IT MEAN WHEN YOU ARE TOLD THE IMAGE APPEARS TO BE PIXELATED?

You might have heard someone saying that an image appears to be pixelated. What they mean is that the resolution is not sharp enough, and hence you are able to see the small pixels even without zooming into the image.

The pixel density of the render is set before exporting the render. If the image is made smaller by scaling down, all the details are condensed so the image appears sharper. However, the opposite happens when an image is enlarged without increasing the pixel density. The expanded image will have space between the existing pixels and the final output will appear blurry.

 

RE-RENDERING CAN BE EXPENSIVE

If you are unhappy with the final image due to lack of clarity or resolution, the render needs to be “re-rendered” and a second image is created. This involves added time and will translate to increased costs.

It is also possible that your artist could have created the image to a higher density that you don’t really require, and working with a lower resolution could have saved you some valuable time.

Do let your 3D artist know at the very outset whether you will be using the image for a website, brochure, signage, or so on as each requirement has varying resolution and pixel density requirements. This will avoid rework and save you time and money.

 

HOW CAN YOU MAXIMIZE THE VALUE?

Your agency can help you set the dimensions, decide colors and camera angles to get the best view. However, only you know what the purpose of your render is going to be. Effective communication will help your agency to produce the desired results. Choose an agency that takes the time to listen, consult, and ensure they’ve properly captured your vision right at the start itself.

 

WHAT ARE YOUR OPTIONS?

To summarize, here’s what you should do:

  • Communicate the purpose and other details of your rendering project at the start.
  • Be mindful to ask for options or recommendations that can help further your goals.
  • Get expert assistance with color palettes and camera angles.
  • Renders with higher resolution or alternative versions, are all possible at additional costs, so do ask if that’s what you need.
  • Consult your provider on how your budget can be put to the best use so that you get value for your spend.
  • The best 3D service providers will be able to give you informed advice and suggestions. They are the experts, so do listen to what they are saying!

We do know that when costs increase and timelines are extended, it can lead to irritation and frustration. We do hope that we’ve been able to give you some insights on how resolution and pixel density can affect the quality of your render. By hiring experts like Rayvat to work with you on your 3D CGI needs, you will be able to bring your vision to life, without any additional outlay of time and money.


6 Point Strategy for Luxury Real Estate Marketing via High Quality 3D Renderings, Hyper-Realistic Tours and Cinematic Videos

Luxury Real Estate Marketing targets prospective buyers and sellers interested in upscale properties using email, community outreach, and advertising. Marketing a luxury home requires extra effort and expense by the agent, so only highly committed agents should consider it. However, commissions can be higher if your real estate marketing is successful. In this blog, we shall elaborate on how to utilize 3D Renders, Hyper-Realistic Virtual Tours, and 3D Walkthroughs to ramp up your Luxury Real Estate Marketing campaigns.

Hyper-Realistic 3D Render

How Luxury Real Estate Marketing Works

Luxury or High-end real estate marketing is very similar to general real estate marketing, except that the property is costlier and the seller and buyer demographics more premium. To win in luxury real estate marketing, you should focus on positioning your real estate brand both on web and in-person, establishing premium marketing channels, deploying advertising tactics, involving yourself in the local community events, leveraging upon high-quality lead-nurturing resources, measuring results on a fixed frequency, and optimizing your process flow.

Because of niche client demands, high-end real estate realtors have to commit themselves to concierge-style service, including 24×7 servicing, while also pushing their marketing tactics to the next level with custom curated gifts, flawless presentation, and client obsession that goes beyond the ordinary. These offerings need to be made visible on a premium branded website, social media handles, and any locally distributed print collaterals.

While marketing your brand to the luxury target audience, you should try and gain insights as to where your target demographic spends the majority of their time and attention. For most premium agents, web advertising needs to be complemented with engagement into big-ticket local charity events and community activities, careful lead harvesting through professional and personal networks, and a constant endeavor to tune advertising efforts towards a variety of premium audiences.

High-end realtors should also be aware that for luxury property marketing, you need to invest money to make money. Not only are professional quality 3D Real Estate Renderings (3D Aerial View, 3D Exterior views, 3D Interior Views), 3D Virtual Home Tours, drone footage of surroundings, and high-end photography expected, but so are the gifts and consistent, one-on-one servicing. While all this can be taxing, a successful real estate marketing strategy can lead to sales of highly expensive properties, resulting in commissions in excess of $100,000 or more.

Here are the 6 steps on how to Market Luxury Estates for Real Estate Agents:

1. Position Your Brand

Any luxury real estate brand is about creating an impression of aspiration, prestige, and exclusivity – both about your clientele and the types of properties you represent in the market. There are multiple ways to achieve this, but you can start by considering training in luxury real estate marketing programs, zeroing down on your target audience, and reviewing competition.

2. Develop and Establish Marketing Channels

Your marketing channels are the ways in which you manifest your luxury branding with the real estate ecosystem. The branding efforts should focus on your “prestigious” and “exclusive” offerings. There are three general steps; First, develop clean, professional landing pages to capture lead information, then launch social media accounts to develop reach, and finally, design and print aspirational quality high-end flyers/door hangers, etc. to send out into your focus area.

      i) Develop High-Quality Landing Pages

Develop High Quality Landing Pages

Real estate landing pages are those specific pages you design where users land after clicking upon your ads. These are developed to showcase exquisite properties and serve the dual purpose of accentuating your brand and leading potential buyers to a place to learn more about a property.

The 3D renders, 3D Virtual Tours, and Walkthroughs used should showcase a property in the best light, incite curiosity, and invite visitors to learn out more about the stand-out features of the property. Use professional quality 3D architectural renderings and expertly designed collaterals whenever possible. Avoid poor-quality, gimmicky add-ons like animated GIFs and neon colors.

      ii) Launch Your Social Media Handles

Social media handles for premium-end real estate marketing should showcase the quality of your brand and the prestige in associating with you. While you can choose any social media platform to develop your brand, it is recommended that you create handles where luxury home buyers/sellers are most likely to frequent, including Instagram, Facebook, Linkedin, and Google My Business.

Launch Social Media Outlets

 

Here are the Top Social Media Platforms for High-end Real Estate Marketing:

  • Facebook: A premium real estate Facebook page helps realtors build a brand and a follower base for their listings with keyword-optimized posts and well-targeted ads
  • Instagram: Using Instagram, agents get the ability to get in touch with high-end buyers with classy, beautiful videos, and pictures.
  • Google My Business (GMB): Ranking on GMB can accentuate local search results and enhance the number of click-through for ads in a specific location.

When posting on any of these platforms, use ultra-realistic render (4K Ultra HD), Walkthroughs (1920P Ultra HD), and 360° Virtual Tours to earn maximum engagement and develop your online reputation.

      iii) Design & Distribute Printed Marketing Pieces

Design and Distribute Printed Marketing Pieces

From property folders to business cards, realtors – even in the high-end market – need printed marketing collaterals to share with potential buyers and sellers. As a general guideline for business cards, make your luxury real estate brand stand out with embossed or engraved fonts, gold or silver film, and vibrant colors.

Next, consider designing brochures, presentation documents, and postcards highlighting key properties. Be ready to print a limited number of these as you won’t need these after the property is sold or purchased.

These printed marketing collaterals should be used at all points in a buying process; offer premium business cards during initial meetings, leave postcards at open houses, hang flyers in neighborhood canvassing, and send gratitude cards after a successful closing.

3. Launch Your Luxury Real Estate Advertising

Luxury property advertising entails both online and print media. While advertising in leading print publications is expensive, it can reap good dividends; these magazines often have a very loyal reader base that spends more time reading the complete content of an issue. However, most High Net-worth Individuals (HNI’s) spend a significant time online these days, so it makes all sense to invest in online advertising as well.

To Start with print ads, contact a luxury media house representative or sales manager (noted in the masthead of each issue). Ask for an advertising package to price out adoptions, then decide upon the appropriate package. When you are ready for online advertising, consider Google Ads, Instagram, or Facebook Ads as they have the widest reach and best customer targeting options.

4. Plan Print Advertising

Print advertising in magazines is a must for premium real estate branding. To source, the best magazine title, consider your target demographics interest areas, then find the magazines that serve audiences with those interests. For example, if you want to target an affluent audience, consider golf or equestrian magazines that distribute to high-end country clubs in the area or boating magazines that are available on-board marinas.

Once you have zeroed down on your ideal magazine title, contact their sales team to get a run-down of advertising budget and placement. You need to make sure your ads include content that makes the most of media placement, so develop ways to connect your advertising to the magazine’s theme. For example, if you’re opting for an ad in a golf magazine, include an ad of a listing on a golf course.

By synergizing your real estate ads with magazines already imbibed into a buyer’s reading cycle, your ad placement gains recognition from ideal prospects.

Advertise Your Luxury Home Online

It is imperative that your luxury real estate advertisements target the qualities, characteristics, and interests you prepared in the customer profile in step one. To start your online advertising process, carefully review this profile information, then set up advertising accounts on either Instagram, Facebook, or Google Ads. Finally, create a campaign that targets your specific audience.

When you’re ready to blast out your ads, be sure to align USP’s of your listings with the buyer profile you created in step one. Think about the potential buyer’s age, their family, and their peculiar interests. Your ads need to satiate a need that they have, making it easier for them to click through to your landing pages.

5. Surround Yourself with Professionals

Surround Yourself with Professionals

Having a luxury marketing team frees your time to interact with potential buyers or sellers, so always consider hiring domain experts to assist you with your marketing campaigns. While there are multiple agencies you might consider hiring for, you will most likely need a 3D Rendering Service Provider, Photographer, Cinematic Video Experts, Email Marketing Specialists, Virtual Staging Service Provider, and marketing/copywriting freelancers.

Here are five resources you should have on your high-end real estate marketing team:

3D Rendering Studio: Top quality photo-immersive renders are a must for showcasing an unbuilt project. High-quality 3D renders like 3D Exterior Rendering, 3D Interior Renderings, 3D Floor Plan Renderings, Aerial Renderings, and 3D Vignettes help showcase your designed project with an aspirational feel. Professional 3D Renders can capture the smallest detail in-depth and help turn virtual pictures into reasons to buy. Get in touch with us today to discuss your 3D rendering needs.

Real Estate Rendering Marketing

Photographers: Quality photos are an absolute must for luxury real-estate marketing because you will need to show off USPs and amenities in detail; both in print and online.

Video Specialists: From 3D Walkthroughs to 360-Degree tours, video is changing the way buyers shop for a home; with the ability to virtually walk through a home without leaving home, prospects can experience a property 24×7, without traveling to the home.

Email Campaigns: Creative real estate marketing campaigns can include the use of video to reach out to potential buyers through email. Video email services like BombBomb can boost high-end real estate marketing efforts by promoting the agent or the property directly into the buyer’s inbox.

Virtual Staging Services: Virtual staging service providers like Rayvat Rendering Studio can be an inexpensive way to increase a luxury real estate marketing efforts by adding virtual décor, furnishings, rugs, and lamps, etc to an indoor or outdoor setting to make it highly appealing.

Marketing Freelancers: For Realtors who don’t have the time or expertise to handle their own luxury real estate marketing campaigns, a list of freelancers from platforms like Fiverr can streamline and optimize luxury home marketing campaigns.

6. Measure the Results

Since the luxury real estate marketing and advertising efforts are running and a week or fortnight has passed, it is time to revisit what worked and fix that did not work. Because high-end real estate marketing is very expensive and time-consuming, it’s important to assess expenditure vs. returns (no of leads). While high-end home sales are less frequent than for lower-cost homes, the commissions are much higher; make a provision for this factor while evaluating the cost of your marketing campaigns.

Revisit Marketing & Advertising

When you witness luxury real estate marketing ideas that produced results, it is easy to replicate those efforts and re-do with better intensity. It is also a good practice to know parts of your high-end real estate marketing that did not work because these learnings should be a part of imbibed knowledge that sets you apart. Tweaking your real estate advertising frequently should be an ongoing process based on new results.

Do Luxury Real Estate

Who Luxury Real Estate Marketing Is Right For

Luxury real estate marketing is right for realtors and brokers to seek higher commission levels by attracting buyers and sellers of premium properties. High-end real estate marketing requires a mix of experience, concierge service delivery, and big-budget to reach out to potential buyers.

Below are a few key characteristics of a realtor in the luxury home segment:

  • Agents with an Extensive Track Record: The ability to show a history of successful high-dollar real estate sales is essential to attract future sellers and buyers because you have proved your worth; the luxury real estate market is not a learner’s field.
  • 24×7 Concierge Service Provider: Concierge service is a vital cog of real estate marketing, so you need to be ready to meet the clients on their available time, answer late-night calls, and respond to questions without any delay. Closing a deal depends a lot on your commitment to helping the buyer any time any day.
  • Outstanding Reputations: Your brand is the very first impression that premium buyers and sellers will see to decide if you are good enough to be trusted with the sale process; like a tailored suit, your brand image makes buyers want to contact you by manifesting prestige and exclusivity.
  • Extensive Network: A realtor for premium properties needs an extensive network of peer realtors, potential buyers, and connections throughout different industries; luxury real estate is not just closing a deal or showing a house; the ability to churn constant leads and referrals from your connections makes high-end real estate marketing a function of the strength of your connections.
  • Agents with a Deep Knowledge of Local Areas: Knowing facts about a local community makes all of the difference in the luxury real estate sales; if various noted personalities, famous or infamous people have lived nearby, it can add prestige to that neighborhood. Possessing deep knowledge into the details of the area makes you an expert, and provides a high degree of validation to prospective buyers and sellers.
  • Sizable Marketing Budget: Whether working alone or with a brokerage, premium real estate marketing is very expensive. From large magazine publications to online video, advertising campaigns should be developed with a high-end prospective buyer in mind.

Key Characteristics of a Luxury


How CGI Helps to Get Approval for Retail Projects

Architects who want to get their retail projects approved quickly would always turn to CGI Rendering for Retail Designs, and there are many reasons why.

3D rendered images help all the investors, stakeholders, and builders to clearly understand and see every aspect of what the finished project will look like, instead of just having to imagine it in their heads. This improved understanding can smoothen and streamline communication. Traditional 2D drawings like plans, sketches, and blueprints are technical and schematic, and it is challenging for laypersons to get a clear picture of the final design.

Even if architects try to explain and discuss their ideas using 2D drawings, the clients and stakeholders may or may not get the right idea. Work can get delayed due to the time spent on discussions at every stage. This results in project completion delays and increased costs.

3D Visualization for Retail is a great way to prevent all these issues, give clarity about the project, and get everyone on the same page. Professional architectural rendering artists can create hyper-realistic images that cannot be distinguished from a real photograph. Using these images, architects can seek and gain approvals much faster.

Here are a few reasons why opting for Photorealistic Renderings for Retail makes a lot of sense if you are looking to get approvals for your retail project!

#1. With a CG Floor Plan, the Space layout becomes Crystal Clear

3D Floor Plan Rendering

A CG plan is a 3D image that shows the spatial planning from a bird’s eye. Viewers can immediately understand planning, spatial relationships between rooms, heights, and proportions both inside and outside the building. The interior decor rendering will show the furniture and finishes, including all the decor elements. Architects can help stakeholders to easily understand all the practical and functional aspects of the design. They can see and understand the relative position of rooms, furniture placement, storage solutions, window dressing, decor elements, and other retail store plans.

In contrast, a 2D plan or blueprint is flat and does not indicate the third dimension. You will have to figure out proportions and spaces yourself, and for a layperson, this can be quite hard.

#2. Get an Idea of the External Design and Landscaping as Well

Wood and Stone Vernacular Institutional Building - 3D Commercial Rendering, Michigan

The 3D artist can also detail out how the exterior facade and landscaping of the surroundings will be. The shop windows and display, roof and facade, entrance and parking can also be detailed, including day and night lighting. Experienced artists can create photorealism in the image, through state-of-the-art software like 3DS Max and V-ray.

When the stakeholders can see how appealing the exterior of the future store looks, they have a much higher chance of approving the project! Architects and designers can also showcase their brand design, including banners, signage, and so on.

Exterior 3D Rendering for retail design can show how the building looks concerning the actual surroundings. The artist can add the proposed building into a visual that shows the existing buildings all around. It is easy to see how the new building harmonizes with its surroundings. What’s more, artists can draw images of how it will look in different seasons and at different times.

#3. Get a Clear Idea of How the Interior of the shop will Look

Wood and Stone Vernacular Institutional Building - 3D Commercial Rendering, Michigan

Viewers can see a 360 degree view of the inside of the shop. They will be able to take a look at all the display units and see materials and colors chosen for flooring, walls, and ceiling in realistic quality. Actual lighting details can be indicated, exactly as it will be in the context of the finished shop interior. The artists can even add 3D images of customers, shopkeepers, salespersons, and so on, picturing them in real-life situations such as choosing goods, making payments, walking around, and so on.

#4. View Video Walk Through of the Inside of the Shop

Using CG animation, digital videos can be created that allows viewers to feel like they are walking through the future retail outlet. The video can be played, showing a real life-like experience of what the atmosphere within the shop will be. You can have the camera positioned in such a way as to move with the viewer, allowing them to first see the inside and then the outside of the shop. Through the camera lens, you can see all the store’s functional spaces, including utility rooms and storage, and can pause the video to examine every detail thoroughly. The artist can also add background music and voice-overs explaining all aspects of the design concept.

#5. Go to the Next level with Interactive Virtual Tours

3. 360 Degree Virtual Image #3 for Cafe Bistro, California

Virtual Tour for Retail Designs allows an amazing, interactive simulation of the future retail store project. Using a mouse or a touchpad, the viewer can choose where he wants to go and which surface he wants to look at and can move through every room and even go outside. This is more complex to create, as every surface has to be detailed in the form of a compilation of still 3D Renders. In such a 3D tour, it is even possible to change the angle of view and to zoom into various objects to see their textures and finishes up close.

As you can see, CGI Rendering for Retail Design offers various options to help an Architect get project approvals faster and better to communicate with all involved in the project. Explaining work at the site also becomes much easier as there is greater clarity and nothing is left to the imagination.

Are you looking to get hyper-realistic 3D presentations of your retail project? To explore our whole range of top-quality CGI Rendering Services, call us today. We’d love to work with you on your next design!