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How Virtual Reality Can Help You Score in The Real Estate Business

In the real estate world, the traditional process of wooing a prospective customer has always been a long-drawn-out one. Clients usually state their requirements, following which a long list of properties that match is given to them. Then come to the descriptions and explanations, haggling over prices, and finally, a physical visit to view the house. This process is not only time consuming, but it’s also very frustrating for both buyers and sellers, as in many cases, it does not end in a deal being drawn up.

Today, there’s a game-changing technology that is set to disrupt the way real estate marketers do their business completely! Enter Virtual Reality(VR). VR has the power to help real estate agents sell more properties in a fraction of the time and with minimal effort. They can reach out to clients from across the country, deliver high-quality customer services, and expand their sales much quicker than ever before. In today’s internet-ruled world, most clients look for properties online rather than through any other means; and this makes it imperative that real estate agents who do not wish to get left behind should also jump on the VR bandwagon!

While many people still associate VR with the world of gaming, entertainment, and movies, it plays a very transformative role in the real estate industry as well.

In this article, we’ve put together five of the most innovative uses of VR in this industry that are guaranteed to create a competitive advantage for your business.

Architectural Visualization

3D Commercial Exterior Rendering

Architects and real estate developers have always found it a challenge to present properties that are not yet constructed, and showcase their selling points to prospective buyers. Traditionally, physical models that are scaled-down replicas of the finished project have always been used to help buyers visualize what the property would look like. These physical models are painfully hard to create and require considerable expertise and skill, which makes them very expensive as well. Besides this, physical models cannot be transported easily, and clients have to travel to the site office to see them.

All these issues are solved by using VR technology to create exterior and interior videos of the proposed property. 3D visualization teams convert 2D images to hyper-realistic 3D views and videos using reality modeling techniques and tools. Clients can get a clear picture of the spatial relationships between rooms and buildings, and can even understand how the structure looks in the context of the surrounding space. The 3D walkthroughs and images can easily be shared online, giving real estate marketers a global market for their properties.

Virtual Property Showcases

Clients who are buying or renting a house will usually visit several properties before zeroing in on one. This can get complicated if the properties are not located nearby, and will involve spending a lot of time and money to travel to each property.

Using VR technology, clients can now take virtual tours of prospective properties without even stepping outside their own homes! Strapping on a VR headset will allow them to enter a virtual world where they can experience 3D walkthroughs of properties. They can get a very realistic feel of the space available, in much the same way as a physical tour experience. Without the hassle of traveling to each location, prospective clients can easily look at several shortlisted properties before making their choice. In many cases, the virtual property showcases are so realistic that deals are completed without even a physical visit!

3D virtual tours could be guided visits that are similar to conventional promo videos. This could be in the form of a 360° degree video that is captured using a panoramic camera or a fully virtual video that is created using 3D software. Using a VR headset like Google Cardboard offers viewers a high-quality immersive viewing experience.

More sophisticated tools are needed to make interactive videos that allow viewers to move between rooms of their choice within the property. They can click on designated hotspots, and the camera will move to the position chosen. This is more expensive but is also a more creative way of showing your property.

Virtual Staging

Virtual Staging

A very effective way of marketing a house is to stage it by filling it with choice furniture, allowing the prospective buyer to imagine how it will look once it is furnished. Physically staging a house can prove to be very expensive and time-consuming, and the clients may not like your taste in interiors! The far easier alternative is virtual staging, where 3D designers design the interiors of a home virtually, by integrating virtual décor pieces and furniture into an image of an empty room. Spaces can be customized based on the interior preferences of the buyer, and real estate agents can target the needs and aesthetic tastes of their target audience.

Homebuyers who are able to visualize themselves actually living in the space are more likely than not to go through with the deal. Using VR technology, real estate marketers are able to sell properties at a fraction of the cost of physical staging. Virtual staging can be done with a quick turn-around time, as well given a photograph of an empty room, 3D modelers could come back with beautifully staged images in as little as 24 to 48 hours!

Virtual Instructions for Tenants

Real estate agents who need to communicate instructions to their tenants can do so efficiently through VR. They can strap on a VR headset and experience a virtual tour that explains, for instance, how the utilities work, and where extra blankets are stored. This proves to be very useful in the vacation rentals industry, where there is a high turnover of customers, and the rental agents would otherwise have to give instructions and repeat themselves to every single customer! Virtual instructions can vastly improve the customer experience at such rental properties.

Virtual Commerce

Potential homebuyers who would like to see the interior of their new home with interiors done up according to their choices can now do so using the magic of VR technology! They could visit an online store, pick a sofa or an armchair that they like, and add it to their 3D tour. This helps them to style the property the way they prefer and imagine how their finished home could look.

Again, if a virtual store wishes to advertise themselves by offering the pieces of furniture that are showcased in the virtual tour on sale, clients who are viewing the 3D tour could opt to buy them online.

How VR Technology in Real Estate makes all the Difference

Still wondering whether you should explore the possibilities of marketing with VR? Read on to know how it can make all the difference to your marketing campaign!

#1 Clients need not travel to each Location

Clients can check out and shortlist properties right from the comfort of their homes, by putting on VR headsets and experiencing immersive 3D virtual tours. They can do away with the hassle of traveling to view each property physically.

#2. Deals can be closed Quickly

Virtual reality solutions save time for realtors as well, as deals can be closed in a quicker turnaround time. As several prospective buyers could be viewing the videos at the same time, realtors do not need to split up their time between clients, and this would increase the chances of a sale.

#3 Improved Visualization Capabilities

Clients are able to understand the spatial relationships between rooms and visualize each property in a better way when they view a virtual tour. Especially when the interior is virtually staged, they are able to forge an emotional connection with the home and can even visualize themselves living there, making it more likely that they would close the deal and go ahead with the purchase.

#4 Reach a Global Audience

Physically showing each property takes up a lot of time and effort, and realtors who work in the traditional way are not able to reach out to a wider audience. By showcasing properties through 3D virtual tours online, they can reach out even to long-distance buyers and increase their own productivity.

#5 Save on Costs

If you compare the cost of developing a 3D virtual tour with the cost of traditional real estate marketing (think physically staging, sharing photographs, creating banners and advertisements), then it’s a no brainer. 3D tours are just a fraction of the investment! With VR technology, you can harness the power of hyper-realistic videos and imagery that can give the viewer a truly immersive experience.

With more real estate agents taking to VR technology to showcase their properties to advantage, do you want to be left behind? Connect with the expert team at Rayvat Rendering Studio to get started with this new-age experiential technology, and start realizing the benefits right away!

Call us today at +1-(888)-863-4445 or email us your VR requirements at engineering@rayvat.com. We assure you of high-quality deliverables to accentuate your property marketing needs.

Breathe life into your Designs with 3D House Rendering

3D Residential House Rendering( creating photo-realistic images), used to advantage, can make all the difference to your project. Whether you’re an architect, a real estate agent, or a homeowner, having a well depicted 3D image can be a great presentation and visualization tool that will prove to be a game-changer.

This process creates hyper-realistic images in 3D from a 2D plan or drawing that showcases the various attributes of architectural design. 3D rendering experts use the latest software and modeling tools to simulate hyper-realistic imagery and animations.

As a leading provider of 3D Residential House Rendering services, Rayvat Rendering Studio has been in the business of Architectural Visualization( 3D residential renderings) for over a decade. Using the most advanced software available in the market today, we create 3D renders for architects, builders, developers, real estate marketing agents, as well as for homeowners themselves.

Benefits of 3D House Rendering

3D House Rendering

3D House Rendering comes with a host of benefits. Developers and architects use these images to improve their presentations on the project with their clients, allowing greater communication and collaboration. Homeowners are looking for a visual of the unbuilt project, so they can see if it’s what they would like to buy. For real estate professionals, it can be used as a marketing tool.

Basically, 3D House Rendering serves as a visual communication tool, breathing life into a 2D plan through technical and artistic expertise, and allowing a clear spatial understanding of what’s going on. A 3D House Rendering can truly communicate the size, space, and proportions of your project to a high degree of precision.

As a marketing tool, if you combine 3D house rendering, interior rendering, and 3D virtual tours, you can even completely do away with the need to build a model home. This translates to considerable savings in time, effort, and cost.

Today, 3D modeling is very cost-efficient and readily available, and with the expertise of teams like Rayvat Rendering Studio, you stand to gain a lot!

Are There Any Benefits Before Construction Even Starts?

Yes, of course, and in most cases, 3D rendering images are requested prior to the actual construction. Prospective buyers can visualize the property in a comprehensive way, which helps to boost sales as well. Engineers can catch issues before they even arise at the site and fix any potential problems, thus saving time and money. When all stakeholders can visualize the results quickly, they can communicate better and work together more cohesively.

How is 3D House Rendering Done?

There are typically three stages in a residential rendering.

Stage1: A skeleton 3D model is built from the 2D plan. We will share this with you so that you can decide on the camera angle you prefer.
Stage2: We add colors, material finishes, and textures to bring the image to life. You can give us photographs as references if you so wish.
Stage3: The final image rendering is done after you approve of the image at Stage 2. All your comments will be resolved, and you will be given the final high-resolution digital image.

3D Street View - South Carolina

Sounds Great! Is 3D House Rendering Expensive?

There are a few factors that determine the cost. To begin with, the more complex the design and detailing, the higher will be the cost involved. Again, if you are asking for more views from different angles, considerable discounts can be given on per-image cost. Hyper-realistic renders would cost more than lower-quality images, and if you want the work to be completed in a shorter time, you may also have to shell out a bit more. As a benchmark, Rayvat Rendering Studio prices images at $300-700 per image for residential to commercial projects.

However, the benefits of 3D rendering far, outweigh the costs. To get a detailed quote, do connect with the Rayvat team today! We can work with you to create the images you need within your specific budget and timeline.

How Long Will it Take?

We generally give you the first draft of a rendering within 7 business days, and quite often even sooner than this. If you’re in a hurry, we could even offer express services. Regardless of what your requirement is, we will always endeavor to meet and exceed your expectations.

Why Rayvat Rendering Studio?

Rayvat Rendering Studio is an ArchiCGI firm that has been at the forefront of the architectural visualization business for over 10 years and has worked on thousands of renderings for customers across the world. Our clientele includes some of the biggest names in Real Estate Development, Realtors, and Architects as well as Individuals.

Our business grows through word-of-mouth from our satisfied customers who keep coming back for more, a sure assurance of our superior quality and excellent customer services!

We’re the Experts!

Without any compromise on quality, we can get your imagery completed in the shortest possible time at the most cost effective rates. Drawing on their experience, our talented artists will be able to advise you on the camera angles, lighting details, and other specifications that will showcase the beauty of your project in the best manner.

We also assure you of 100 percent secure services. As our client, you will have your own private account on our cloud server that will have a repository of all your renderings. You can access this portal 24/7 from anywhere in the world, and you can download and send your renderings to your clients and marketing team with just one click. It is very easy to e-mail the link to stakeholders and decision-makers.

Let’s Get Started!

So now that you’ know just how much of a difference a 3D House Rendering can make to your project are you ready to take the next step? Whether you are looking for a hyper-realistic exterior image or detailed interior views, Rayvat Rendering aims to deliver the best! Take your project to the next level; and connect with our team today!

Call us at +1-888-863-4445 or email us at engineering@rayvat.com!

3D Modeling in Construction – How does the Industry Benefit?

Whether it is in motion pictures, video games, product development or the medical field, 3D Models are being widely deployed for Visualizations, Simulations and Rendering graphic designs. 3D Technology has made a huge impact on every aspect of our lives, and the world of construction has not been left untouched by its magic! By bringing imagination closer to reality, it serves to make the design more accessible to a greater number of people in new and exciting ways.

So what exactly is 3D Modeling? It is the process by which a 3D Representation is made of an object using the software. In the Building and Construction Industry, 3D Architectural Modeling is a Wonderful Visualization tool that can help to bring the architect’s vision to life.

3D Modeling Construction

How is 3D Modeling useful in Construction?

3D Modeling in Construction comes with a whole lot of benefits to the Architects, Engineers, Real Estate Marketers as well as Homeowners.

By using 3D modeling, architects and designers are able to be more creative and experimental. Not only does it speed up the design process, but it also helps the whole project team to get on the same page with respect to the building design. They can get a good grasp of what the finished project will look like, even before the first spade of mud has been turned over at the site! In doing so, they can easily identify potential problems before they arise and find solutions to them before they cause any issues.

Whether it is BIM or 3D Revit Modeling, advancements in technology are empowering the construction industry to achieve more in lesser time at a fraction of the cost. As a presentation tool, 3D modeling offers a clear idea of the completed design and can be used by architects to present their concepts to all the stakeholders and get them on board the project. A 3D animation can take your clients through every room of the proposed building and help them to get a clear idea of the spaces. While most laypersons are often not able to understand 2D drawings such as plans or elevations, 3D views and animations are very easy to understand as they leave nothing to the imagination.

3D modeling is changing the way that real estate agents are marketing their properties, as well. As a marketing tool, real estate agents are using 3D modeling images in their sales banners, brochures and on their websites to attract and draw in potential buyers. It has been proven that a real estate listing that showcases a 3D photo-realistic image is far more likely to draw attention than one which just shows a 2D image of the property.

By viewing a 3D walkthrough of the building, clients can imagine themselves walking through the house and seeing how all the rooms are laid out. They will be able to visualize the flow of spaces between the various rooms and can even see how the interior will look. When they are able to imagine themselves in that space, they would be far more likely to sign on the dotted line and make the purchase.

Homeowners who opt to get 3D renders of their building or interior will be able to visualize the design in a much better way. They can communicate with the designers far more easily, and tell them exactly what they like or don’t like about the design. Using 3D Modeling Services their homes can be filled with furniture and furnishings that are to their taste, and they can pick out the lighting, colors, and finishes that they prefer. When their ideas are translated to reality, the end result will be a design that holds no surprises and that they can truly fall in love with!

3D Modeling in Construction

Here’s how to ensure high-quality 3D Models for the Construction Industry

  • Choose a camera angle that showcases the beauty of the property.
  • Fill in details like colors and textures to get an authentic look and feel.
  • Lights and lighting should be realistic to breathe life into the spaces.
  • Pay careful attention to the landscape and background.
  • Opt for high-quality rendering so that the images do not look flat and lifeless.

Using 3D AutoCAD Modeling, 3D Artists are able to bring your project to life with a degree of realism that 2D images simply cannot provide. With new-age technologies like reality modeling becoming an inseparable part of the construction industry today, the design has finally entered the high-tech digital realm; and there is no looking back!

Rayvat Rendering Studio is a leading Architectural Visualization and Rendering firm assisting global clientele in Rendering, Animation, and Drafting & Modeling. Get in Touch for your 3D Modeling requirements needs at +1-888-863-4445 or email us at engineering@rayvat.com.

Virtual Staging: The Real Estate Marketing Tool that Gets Results

Virtual Staging

The Real Estate Market is nothing if not intensely competitive, and to stay ahead of the rest of the pack, you will need some clever strategies and skills! 3D Virtual Staging is a powerful real estate marketing tool that has been found to drive results. We’ve put together some statistics that show just how efficient this strategy is!

  • As compared to traditional staging, virtual staging is 97% more cost effective.

Staging using actual props can cost in the vicinity of $1000 to $5000 for one unit, and this figure can rise exponentially if the building contains several units. A virtually staged image would cost you just around $100 to $300; a mere fraction of the cost, time and effort.

  • 81% of potential buyers felt that virtual staging was a great way to help them to visualize the property.

Using Virtual staging, realtors can show online buyers exactly how the property will look once it is done up, a great visualization tool that nudges buyers toward signing on the dotted line! Most realtors have, in the past, shied away from staging because of the huge cost and effort involved. 3d Virtual staging cuts down the marketing investment considerably, making it a very attractive tool for online marketing.

  • Online offers are on the rise.

At least 45% of buyers are now making bids on properties online, without having actually viewed them in person. Most potential buyers are now in the age bracket of between 22 and 34 years old, a demographic that believes in the power of the virtual world. In particular, those who are moving cross country tend to turn to online marketing to shortlist the properties they would like to buy.

  • Homes that are virtually staged sell for more money.

A survey has shown that with home staging, 68% of homes sold for 9% higher costs. What’s more, potential buyers were more likely to pick the homes that were staged, rather than houses in the neighborhood that were not staged.

  • The ROI on home staging is a staggering 586%!

Hard to believe, but true! Factoring in all the costs of physically staging a property, including the time taken and the effort involved, the ROI on home staging is almost 586%. If this is done digitally, the returns can be expected to be even more impressive.

  • Consultation costs are eliminated.

Traditional home staging calls for the services of interior designers whose consultation charges can be $300- $500 for a sitting. Virtual staging uses the services of 3D rendering experts who have significant knowledge of interior design but do not charge upfront for a consultation. Thus the cost of consultation is 100% eliminated.

  • Virtual staging is more flexible and more creative.

Real estate sellers have far more flexibility in adding the kind of furniture they like and doing up the virtual interior using a particular theme when the staging is virtual. When compared to traditional staging, virtual stagers have 100% more creative freedom.

  • The virtual staging looks 100% Real.

There is no discernable difference between a real photograph and a 3D rendering… the image of the 3D virtual staging looks a 100% true to life!

  • Properties that are staged sell faster, on the average 73% Faster!

Properties that have an online listing, which includes images of home staging are found to fly off the shelves much faster than those that do not have such images. A home that is staged well enables prospective buyers to readily visualize themselves in the spaces, and often leads to a quicker buying decision.

  • First impressions do matter!

A survey found that most people make a judgment on the property within just seven seconds of viewing it. All the more reason to make a great first impression that lasts! A well-staged image will draw in your prospective buyers in, making them move on to the next step of indicating their interest.

All these statistics go to show just why virtual home staging is such a terrific choice. Do call Rayvat, the experts in 3D rendering services, to get a quote today and make your next property listing one that makes the right impact!

How Instagram is Changing the Real Estate Marketing Game

Online marketing studies have shown a new trend: 63% of millennials would rather place their trust in what social media influencers have to say about brands, rather than in B2C brand advertising. No surprise there, as these influencers are now seen to play an increasingly significant role in the marketing world.

But just who are these influencers? To put it simply, an influencer is someone who has a large following on social media, and whose posts get noticed in the online world. Influencers in the Social Media world are capitalizing on their niche audiences to promote products and services, right from the latest micro fads in music and clothes to environmental campaigns on a macro level. In the world of real estate too, social media feeds are now playing a large role in reaching out to potential buyers.

Buyers who used to rely on real estate online listings or Property websites like Trulia now get the information they need fed to them on social media, through targeted feeds that cater to their specific requirements and interests. Through influencers on Instagram, Twitter, and Facebook, real estate marketers are now able to take focussed content, including 3D Property Renderings to the next level. This means that they can draw the attention of a larger population of potential customers, even those who may not have intended to buy in the first place!

Instagram Success!

Sanjay Narula, of Prime Properties, has reaped the benefits of this new trend. Not only does he sell real estate, but he also dabbles in blogging and social media and found that his Instagram posts were hitting all the right spots. His paid Instagram ads featuring the advantages of buying into his properties have reached a far greater market than he could have envisaged at the outset, catapulting his Real Estate Business to the top of the charts in a very short period.

“I started up my Instagram account to promote my listings and found an instant uptick in responses. I have to agree that social media marketing has a huge impact on my business, far more than any form of traditional marketing could ever have had. Responses are instantaneous and there is a sense that you are connecting with customers in real-time. Everything is very personal and upfront.”

Sanjay is also appreciative of the data and statistics that print media cannot provide. He gets to know that 50 k unique accounts see his posts, which translates to mass exposure to a huge audience. “ The same post will show up several times on each person’s feed, which leads to greater conversion rates as well”, he explains. This is where Narula utilizes the value of Premium Quality 3D Renderings and 3D virtual Stagings to gain eye-time.

And just like many influencers, Narula has discovered that he can also have fun connecting with followers and creating a close-knit community. His unique approach is all about marketing a lifestyle which his real estate listings also happen to promote. He loves interacting with his audience, and talking to them about topics that range from his favorite restaurants to the stock market, besides real estate! “These queries are a lot of fun to answer and I get my social interaction and connections through the virtual world now. I think this is the best part of social media marketing…it’s very real!”

Viral Videos

A very happening trend in real estate online marketing through social media is sharing existing property videos, 3D walkthroughs, and 3D virtual tours. Sanjay Narula adds short 3D walkthroughs to his stories and often finds that they have quickly gone viral.

And there are many others who do the same. Patty Brown, of Ulrich Estates, got a very real and unexpected offer on a listing that she had made on Instagram, from a close friend who was not even looking to buy. Her friend said that the property looked so gorgeous that she was sorely tempted to invest. “The video tour showcased the stunning landscape, decks and swimming pool in a way that traditional real estate listings couldn’t have”, she explained. “And even though this friend did not end up buying it herself, she sent the video to her colleague who did sign the deal with us!”

Many influencers feel that 3D walkthroughs make a greater impact than 3D renderings, as they depict the right sense of spatial flow. While 3D renderings are very professional and look like they could be out of the pages of an architectural magazine, viewers get to see just too many such images and quickly grow tired of them. 3D walkthroughs and 3D virtual tours, on the other hand, get noticed and capture attention in a different way. They show things as they are, and from every angle, and viewers value the real-time element. Real estate agents can use influencers to point out what’s really important in the property.

High-Quality Photo Listings

Cul-de-suc - Instagram Changing the Real Estate Marketing Game

San Mateo photographer Cindy Rich has a lot of experience in working with real estate agents to create online listings and social media content. She has her own blog and Instagram account, and by posting pictures on her own account she has been able to propel sales of properties for her clients. “If you aren’t on Instagram these days, you are practically invisible”, she feels. “It is so much easier to close a deal when you have a social media account, and by using Instagram’s filters you can enhance the quality of your photographs even more. “

While quality images and videos help, using the right social media accounts through the right people is what really helps to get noticed. By telling your story in a way that engages audience attention and enhances recall, you can create a sense of buzz around your real estate brand that gets it noticed. The goal is to be the first brand that comes to mind when anyone in your social circle thinks of a real estate deal. By using social media influencers who can reach the right audience, you can create the connections that will help you sell your properties.

Get in touch with us for premium quality 3D Renderings, 3D Walkthroughs or 3D Virtual Tour. Rayvat Rendering Studio provides specialized assistance to a global clientele for their architectural, interior design and property marketing requirements. Call us now at +1-(888)-864-4445 to discuss your property marketing needs.