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Virtual Staging: The Real Estate Marketing Tool that Gets Results

Virtual Staging

The Real Estate Market is nothing if not intensely competitive; and to stay ahead of the rest of the pack you will need some clever strategies and skills! 3D Virtual Staging is a powerful real estate marketing tool that has been found to drive results. We’ve put together some statistics that show just how efficient this strategy is!

  • As compared to traditional staging, virtual staging is 97% more cost effective.

Staging using actual props can cost in the vicinity of $1000 to $5000 for one unit, and this figure can rise exponentially if the building contains several units. A virtually staged image would cost you just around $100 to $300; a mere fraction of the cost, time and effort.

  • 81% of potential buyers felt that virtual staging was a great way to help them to visualize the property.

Using Virtual staging, realtors are able to show online buyers exactly how the property will look once it is done up; a great visualization tool that nudges buyers toward signing on the dotted line! Most realtors have in the past shied away from staging because of the huge cost and effort involved. 3d Virtual staging cuts down the marketing investment considerably, making it a very attractive tool for online marketing.

  • Online offers are on the rise.

At least 45% of buyers are now making bids on properties online, without having actually viewed them in person. Most potential buyers are now in the age bracket of between 22 and 34 years old; a demographic that believes in the power of the virtual world. In particular, those who are moving cross country tend to turn to online marketing in order to shortlist the properties they would like to buy.

  • Homes that are virtually staged sell for more money.

A survey has shown that with home staging, 68% of homes sold for 9% higher costs. What’s more, potential buyers were more likely to pick the homes that were staged, rather than houses in the neighbourhood that were not staged.

  • The ROI on home staging is a staggering 586%!

Hard to believe, but true! Factoring in all the costs of physically staging a property, including the time taken and the effort involved, the ROI on home staging is almost 586%, and if this is done digitally the returns can be expected to be even more impressive.

  • Consultation costs are eliminated.

Traditional home staging calls for the services of interior designers whose consultation charges can be $300- $500 dollars for a sitting. Virtual staging uses the services of 3D rendering experts who have significant knowledge of interior design but do not charge upfront for a consultation. Thus the cost of consultation is 100% eliminated.

  • Virtual staging is more flexible and more creative.

Real estate sellers have far more flexibility in adding the kind of furniture they like, and doing up the virtual interior using a particular theme, when the staging is virtual. When compared to traditional staging, virtual stagers have 100% more creative freedom.

  • Virtual staging looks 100% Real.

There is no discernable difference between a real photograph and a 3D rendering… the image of the 3D virtual staging looks a 100% true to life!

  • Properties that are staged sell faster, on the average 73% Faster!

Properties that have an online listing which includes images of home staging are found to fly off the shelves much faster than those that do not have such images. A home that is staged well enables prospective buyers to readily visualize themselves in the spaces, and often leads to a quicker buying decision.

  • First impressions really do matter!

A survey found that most people make a judgement on the property within just seven seconds of viewing it. All the more reason to make a great first impression that lasts! A well-staged image will draw in your prospective buyers in, making them move on to the next step of indicating their interest.

All these statistics go to show just why virtual home staging is such a terrific choice. Do call Rayvat, the experts in 3D rendering services, to get a quote today and make your next property listing one that makes the right impact!

How to Reduce The Cost of Architectural Renderings: Part 2

We have seen in the previous article that various factors influence the cost of real estate renderings. As the project progresses to the construction stage, the price is further affected by some factors that come into play later. Here we shine the light on what these factors are, and how, as an architect, you could reduce the cost of the 3D Rendering Services.

Revisions To Architecture & Angles

Architectural 3D Renderings

Architectural Renderings

A major factor that affects the cost of your rendering is the number of revisions that the artist has to do. In quite the same way as revisions to an actual building will cost more as the construction progresses, any revisions to your 3D rendering will also be more difficult as the work on the rendering is underway. In many ways, creating a rendering is similar to building a property, as in both cases the foundation is constructed first, and layer upon layer is added as the work progresses. Once the work is in an advanced stage, modifications to any of the layers would involve considerable time and effort. In many cases, the project has to be broken apart and recreated from the foundation stage. If the architect has already finalized all the details and the number of design iterations is minimized, then the cost involved in the Architectural 3D Rendering Services will also be lower.

Similarly, if you are requesting only small adjustments in the camera angle at an initial stage, the revision takes very little time but at later stages, there will be significant rework required if the zoom, elevation, or angles are changed. While it sounds like a 90-degree rotation may not be very difficult, in reality, there is considerable work involved as the side that is on display may not have been prepared for rendering at all and will need to be done from scratch. If saving money is high on your priority list, you should avoid making any such change requests unless they are done right at the beginning of the work.

Finishing Materials And Detailing

3D Architectural Renderings

 

Similarly, you should be very clear about the design details, finishes, and specifications at the very outset to avoid rework and extra time. Poor quality materials or incomplete details will result in additional work and unnecessary problems as the work progresses. Right from the beginning of the rendering, the materials and documents you provide will be used as guidelines for design. For instance, if the façade is changed from exposed brick to stucco plaster or wood, this would lead to extra costs and extra effort. A change in the sizes and finishes of windows will lead to considerable rework and wasted effort. Even the addition or removal of a cornice detail will have a lot of impact on the rendering work. Similarly, if the landscaping details are altered, there will definitely be a change in the pricing and turnaround time.

Do keep in mind that the following documents and details should be provided at the very outset for high-quality Architectural Rendering Services:

  • AutoCAD Drawings – Site plan, Floor Plans, Elevations, Sections
  • Detailed site plan and layout showing contours
  • Property address, Site photos
  • Landscaping layout and detailing including plant names and reference pictures
  • Finishing material specs, textures, and colors (make sure that you provide samples and photos)
  • Furniture, Fixtures, Equipment – complete details and specs
  • Sample of the rendering style and quality required

Make sure that you discuss the camera angles, the elevation of the camera and zoom required as well before the work commences.

Custom Created Furniture Designs

3D Perspective of Cafe, New York

 

If you require custom-created furniture for a 3D rendering project, the pricing will be on the higher side. Adding generic furniture will be quicker and easier for your artist and will result in lower costs; however, you may or may not get the final aesthetics that you have in mind. Typically a studio will have a large library of optimized 3D elements like furniture, cars, human figures and so on which can be chosen to add visual interest and scale in your 3D image. Reusing these resources will lower your costs, while custom creating individual pieces, or purchasing them from online libraries, will result in a higher cost outlay. Studios will charge extra based on the level of customization required, and the more complex the detailing, the higher will be the costs. If you wish to save on costs, then you should avoid customization.

As you can see, all these factors will impact the production costs of your Architectural 3D Visualization. The 3D rendering studio should always give a clear indication to the architects about all these cost factors, and should also let them know that the time schedules can also change based on the exact requirements and number of change requests. In fact, a studio should always outline their working processes so that there is no ambiguity, and should also request the architects to be involved in the production at an earlier stage so that edits, if any, can be minimized. It’s a good idea to have a contract laid out that clearly mentions the cost and time for extras, the number of iterations and revisions that can be done at no additional cost, the scope of the project and so on. It is always best to be as transparent as possible so that the 3D rendering services studio and the architects or designers are completely on the same page, in order to get the best outcomes at the best possible prices.

How To Reduce The Cost Of Real Estate Renderings: Part 1

Real Estate Rendering Specialists are often asked to quote an approximate cost for their services, and they find it hard to do this as prices can vary greatly; ranging from a few hundred dollars for simple renderings to the thousands for high quality Photorealistic 3D Rendering Services! In order to be able to give a proper estimate for an Exterior or Interior rendering or Architectural Animation, the Visualization Artist must have a very good understanding of the project itself.

Many people think that the computer does all the work, and by just clicking on the ‘render’ tab on a SketchUp model, the rendering will get done on its own! Nothing could be further from the truth. Architectural 3D Rendering Services require immense patience, painstaking attention to detail, and a whole lot of visualization prep work. Pricing is quoted based on the actual amount of work involved, and there are many factors that determine the costs of this real estate marketing service. Here, we show you how the pricing varies based on these factors.

How is The Scope Of The Project Determined?

To create 3D photorealistic rendering, the artist has to create a 3D world that encapsulates whatever is required to be shown in the rendering, both in plain view and hidden. The foundations of the entire project are carefully constructed using 3D modeling, and this step is critical to be able to deliver the perfect final finish. The amount of work involved depends on the viewing angle of the final image. If the interior of just one room in a house will be visible, then the work involved is far less than if the view will be showing several rooms in a multi-storeyed building.

Number of Images

Residential Real Estate Rendering

 

Residential Real Estate Rendering

Architectural Rendering Services will start with creating a 3D world model of the project environment. This is time-consuming and can add to the costs, based on the amount of detailing that is involved. In many cases, the foundation model that is created for one exterior view can be tweaked and re-used for additional views from slightly different angles. In such cases, the cost per view will be reduced as the rendering artist can easily create new renderings using the same environment.

What this means, in a nutshell, is that the cost per image will be reduced if the number of images from similar angles increases.

Surroundings

Aerial View

 

3D Exterior Front View

Another area that can substantially impact the price of the rendering is the surroundings of the project. In order to accurately depict the project in 3D, the buildings and landscape that are in the immediate neighborhood will also have to be created from scratch. If your project is located in the midst of greenery, this can be as simple as copy-pasting and adding generic landscape elements.. but if your building is on a busy street in downtown Manhattan, for instance, the surrounding buildings will also need to be recreated in order to give a realistic final image. The 3D Rendering Studio will need to work overtime on creating 3D depictions of other buildings that could also involve a lot of architectural features, which will greatly multiply the time involved and add to the costs. In a similar fashion, renderings of large resorts, entertainment parks or business districts will cost much more than renderings of a single building.

This cost can be reduced if one chooses to use high-quality site photos for the surroundings, instead of creating large 3D environments from scratch. Using a drone to take aerial photos of the view from the angles you desire, and roping in the services of an experienced professional photographer can simplify your work and enhance the realistic quality of your final images. The architectural renderings of your proposed project can be seamlessly blended into the background that your photographers have clicked. This will avoid the cost of creating everything in 3D, and will also save on time, but you will have to pay for the services of the photographer so you should use this option wisely.

Degree of Photorealism

Luxurious Room Interior Rendering

If your client is looking for a high degree of photorealism and wants to get an image that looks the same as a photograph, then the 3D artist will have to spend a lot of time and effort filling in the tiny details. Renderings that are created quickly and at lower costs will not give the level of precise attention to the finer details that can be expected from a high-quality rendering. Clients who are on a tight budget or want the images to be done in a couple of days’ time will have to compromise on the level of photorealism as well, and its best to let them know about this upfront so that they are not disappointed with the final result!

Our next article will show you how you can minimize the cost of Architectural 3D Visualization from the point of view of an architect or a marketing agency.

Like this article? Let us know in the comments below!

Factors of Cost for 3D Exterior Rendering

3D Rendering Services are most sought after marketing tool these days for real estate marketing. They provide a near-to-accurate representation of the completed project. The benefits of 3D Exterior Rendering Services are the following:

(i) The client gets a realistic understanding of the design.
(ii) Gives a more comprehensive understanding of the project.
(iii) Designer’s vision is effectively conveyed. 3D Rendering is more powerful than other mediums like hand sketches etc.

The 3D Rendering Services, especially 3D exterior rendering services, are priced proportionately to the nuances or particulars that go into executing the renders.

Elements Affecting the Cost:

– Technical nuances
– Deliverable timelines
– Non-Technical nuances

Exactly, What Comprises of the Cost for 3D Exterior Rendering Services?

TECHNICAL FACTORS:

#1 Aesthetic Styling

The 3D rendering has to be a true reflection of the project’s design. The detailing and style used in the design have to be portrayed exactly in the rendering as well. This could be as strenuous as the actual construction of those on-site, this just being digital and replicable.

The detailing, the understanding and appropriate representation of the design might be affected by budget and time constraint and the charges are levied accordingly.

#2 Scale and Size of the Project

The scale and size of the project matters when it comes to 3D exterior rendering services. The requirements for each project are different and they require different considerations. Time is an important factor that is addressed here. The time requirements for different projects right from a simple cottage to a skyscraper are different.

#3 Background of the Rendering

The more the efforts that go into the background or environment, the more it adds up to the cost. The backdrop rendering, additional to the basic building stock is what adds life into the rendering. There are three basic types of environment.

(i) Photo

Photos would the cheapest way to go for the surroundings. It is a great base for demonstrating the before and after of the project implementation. It could from as simple a source as actual site photographs. For instance, in the case of 3D House Rendering, one might just place the building atop the site photograph for a preliminary understanding of context and workability.

Simon Bucher Exterior Rendering

(ii) Ghost Buildings

Ghost buildings are low-poly models. These can be created faster and it puts the project in a plain context when the focus rests entirely on the architect’s vision.

3D Exterior Design

(iii) Photo-Real Environment Rendering

Photo-real environment renderings are the most common form of project presentations for high-end projects. They give a larger than life, realistic impression of the project. This of course is additional to the basic building stock to add a sense of reality. This sort of 3D rendering service is what gives you an edge. It not only makes it easy and conveyable to the client but also relatable to the commoner. This again is a huge factor, which adds up to the cost of the 3D exterior rendering service.

3D Exterior Render - Brewery - Montana Whiskey Company

The choice of environment wholly depends on the 3D artist and the client budget. The architects and designers choose what best might portray the design effectively and take a call accordingly. Also, certain particular demands or time constraints on the presentations or deadline again influences the cost.

#4 Effective Perspectives

The angle or perspective from which the model [here referring to the rendered product] matters. Creating effective frames and capturing powerful perspectives is the key to any successful project presentation. 3D house rendering could demand a more humane perspective while a 3D exterior rendering of a skyscraper demands its scale to be covered. The environment along with the structure clubbed with skillful views demands work and precision. This precisely is what you may pay for.

A design might be your language, but it is still a technical language. For a commoner aka the client, a powerful perspective of the project, which is more relatable to him, is preferred.

The tiniest of elements, right from a plant to something as huge as the sky itself, everything takes effort. The requirement of perspectives determines the cost factor.

#5 Post-Production

The finishing touch, to make the rendering look more realistic, more organic with finer details and its minuteness is precisely post-production. This detailing might vary with each project and it affects the cost.

NON-TECHNICAL FACTORS:

#1 Labour and Skill

3D rendering services require a lot of effort and time input. The expertise of course adds to the cost of the project. A skilled expert in the meantime also delivers faster owing to the learning curve concept, thus a win-win combination.

#2 Software and Technical Infrastructure

The technical infrastructure that is required to execute the project like software support add to set-up cost. Mainframe PC’s / Render farms and multiple software/plugin licensing are the pre-requisites for this endeavor.

Why Outsourcing is a Good Option for you?

As designing is the forte of an architect, the 3D rendering is the forte of a 3D rendering artist. The technical expertise that comes with executing various such 3D renderings the prime reason you must consider outsourcing your 3D Rendering Services.

We at Rayvat Architectural Rendering Studio, try to deliver the best-suited project, customized to your specific requirement, budget and time. Connect with us today for high-quality 3D Exterior Renderings. Connect with Us Here! We are excited to hear from you.

3D Rendering Services For Property Developers

3D Rendering is starting to shape up the future of real estate marketing in a major way. This domain has realized the value of high-quality 3D renderings to accentuate their marketing and operations efforts. At Rayvat Rendering Studio, we understand the potential impact our clients want from the 3D renderings and go all out of the way to make sure the deliverables surpass client expectations each time they contact us.

What are 3D Renders?

When a CAD file comprising of elevations, floor plans, and sections converted into 3D models, and applied with finishes, furnishings, etc., to create a photo-realistic image, its called a 3D render. There are main 5 types of 3D rendering options for property developers. These include the following:

  • 3D Exterior Renderings – 3D Exterior renderings focus on the exterior of the property and the surroundings. As options, you can choose to focus only on the building in question or get a render that includes the surrounding neighborhood and features like fences, waterbodies, porches, and vegetation. As a property developer, you may want to try around with lighting conditions (Morning/Daylight/Dusk) or weather (Rainy/Snow), etc. which can manifest into highly impressive marketing collaterals.
  • Interior Renders – Interior renderings show the vantage point of the interiors of the property. Developers can show one room at a time or a view that captures multiple areas like hallways, doorways, and arrangement of different amenities in the lobby.
  • Aerial Renders – 3D Aerial Renderings showcase the property from above, and they typically focus more upon the adjacent environment surrounding the building. They’re useful for showing how the new building will fit into the existing environment.
  • Floor Plans – 3D Floor Plan renderings give depth and detail to traditionally used 2D floor plans. These types of floor cut renderings allow potential buyers to envision themselves in the home or building and understand the spatial arrangement of various areas within the property.
  • Walkthroughs – The most value-added deliverable is a 3D Walkthrough that provides a video output whereby the client can take a virtual tour of the property lifelike! This animation helps the potential buyers take a virtual tour of the building before the actual construction process begins. They will get a strong sense of the property’s feel, layout, and features.

3d Interior Rendering Kitchen Naples Florida

Common Uses for 3D Renders for Property Developers

Since image marketing is the fulcrum of real estate marketing, 3D renders play a pivotal part in these circumstances:

1. Securing Permits and Local Body Approvals

Depending on where you wish to develop the property, there might be a requirement to present your project plans with the local council for permits. Showcasing 3D renderings, especially 3D Aerial View along with 3D Exteriors portray how the new structure shall blend with the existing surrounding or neighborhood.

2. Advertising

Property development agencies must have extensive advertising before, during, and after the build process. That can help attract potential tenants or buyers to the property and conclude the project on a quick note. 3D renderings can be stunning and eye-catching, and this helps the property developers generate interest in the local community.

3. Ongoing Marketing

Putting together animations or virtual 3D floor plans allow property development companies to have ongoing marketing schemes without having to leave their offices. You can showcase the properties on your website or social media, and make them easy for any interested parties to find out more or share it with their family and friends.

3D Street View Render

The Benefits of 3D Renders for Property Developers

Property developers have realized the numerous benefits of utilizing 3D renderings in their marketing processes. It works well for all size of properties ranging from single-family homes to a Highrise tower. 3D Renderings also act an impactful medium of 24×7 marketing across Social Media, Websites and Billboards, etc. Other than these, common benefits include the following:

a. Quick Financing – Getting the appropriate financing for your property can be one of the most challenging parts in the development cycle. Laying technical reports in front of a financier may be confusing, but a 3D render can allow them to see your vision exactly.

b. Better Communication – While discussing blueprints might be easy within a team of technocrats, making others understand it can be quite frustrating and time-consuming. 3D renders, on the other hand, are easy to understand for everyone.

c. Reduce Development Costs – Mistakes can creep in during the design phase, and you would want to identify them before you start building. 3D renderings allow the stakeholders to identify and rectify mistakes quicker, thus reducing the construction costs of stalling or going over the deadline.

3D Exterior

Rayvat Rendering Studio Difference for Property Developers

At Rayvat Rendering Studio, we’re experts in all aspects of 3D renderings for property developers. We can execute 3D models and renders that work flawlessly for architectural, civic approvals, home builders, or real estate agencies at large.

It’s our constant endeavor to exceed client expectations and equip them renderings that can be used beyond the project completion date. With the experience of executing 3D rendering projects worldwide, we’re ready to handle property developer client’s needs, no matter where the project is.

We have an express option available for clients who come in with a tight deadline. Our team specializes in executing the 3D renderings within 48-72 hours, and sometimes as quickly as overnight.

This is the Rayvat Rendering Studio difference.

3D Exterior Rendering Office Spaces, Dominican Republic

Recent 3D Rendering for Property Developers

Over 10 years of experience and dedication to our clients manifest into a diverse service spectrum of services as follows:

  • 3D Models
  • 3D Exterior Rendering
  • 3D Interior Rendering
  • 3D Virtual Staging
  • 3D Animations
  • 3D Cut Throughs
  • 3D Floor Plans

Contact Rayvat Rendering Studio for 3D Rendering for Property Developers Today!

Our team is ready and waiting to help you start your 3D Renderings today! No matter which type of 3D rendering you need or how quickly you need it, we’re here!. You can give us a call on +1 (888) 863-4445 or fill out our Quote Request form with your relevant details.

We look forward to working with you!