A real estate agent or builder who is trying to sell an unfinished property has to put in a lot of extra work. It’s not easy to sell an idea that is not tangible and doesn’t even exist as yet! Your customers will have justifiable doubts about putting down their money on an investment that they cannot as yet see. To help make their buying decision easier, using real estate rendering services can go a long way.
3D architectural visualization services can create photo-realistic visuals that will help to promote properties that are not yet built. Your potential customers will be able to get a very good idea of what the project will finally look like. They can take a virtual walk through the rooms, get immersive VR experiences, and see how the building will look in the context of its surroundings.
Interested in knowing more? Read on for some pointers to help elevate your promotional strategies for projects that are still under construction, through the smart use of 3D rendering services!
#1. Create Exceptional Outdoor Ads
One of the most reliable ways to get people’s attention is by putting up visuals on billboards, posters by the roadside, or banners in strategic public locations such as airports, bus depots and so on. This time tested way of advertising your property through photographs taken at the site has been used by real estate agents and brokers for decades, and it has worked well over the years. But how can you showcase a visual of a project that’s not even built as yet?
You can do this by using the services of expert 3D visualization artists, who will take your concept and turn it into hyper-realistic images of how the building is expected to look when completed. An added advantage is that 3D visualization makes it possible to create a particular mood, show the building at different times of the day and use lighting effects to enhance the appearance of the finished project. The artist can incorporate elements that highlight the developer’s brand and create visuals of the interior as well as exterior from different angles that highlight the best aspects of the design. A wide range of 3D professional tools and state-of-the-art software allow the image to be tweaked to alter the lighting, tone the brightness, grade the aspects of color, create contrast and shadows, and so on. Using these tools, the developer can create his own branding style for the final images used for marketing. The pictures can be created in any resolution that is needed to ensure that the images are sharp and clear even on the most massive billboards.
#2. Stunning Content for Printed Marketing Collateral
Architectural CGI also allows for printed marketing collateral of exceptional quality. You can custom-create newspaper ads, pamphlets, brochures, flyers, banners, posters or any other print collateral for distribution or advertising purposes. All this collateral can be on display at sales offices, malls and cinema theatres, business centres and other public locations to get your brand noticed. The more attractive your print collateral is, the more it’s likely to create a lasting impact in the minds of your viewers.
While online marketing is the new-age way to reach customers, there’s always a place for traditional print media in the marketing world. Successful developers work on creating stylish and impactful marketing collateral in print, filling it with visuals that grab attention and relay valuable information about the project. You can use bird’s eye views to give a comprehensive idea of how the building is set within the surroundings. Close ups can highlight particular aspects of the exterior finishing, and give a clear idea of the quality of materials being used. Interior views that are virtually staged will show the customer how the building will look when it’s furnished. All this will give your clients the information they need to make their buying decision.
#3. 3D Visualization for a Virtual Reality Experience
Virtual reality has been an absolute gold mine in the way real estate marketing functions, transforming the ways in which buildings are showcased to prospective buyers and stakeholders. 3D models that are created for VR allow buyers to view the properties from the comfort of their homes, using a special headset and a pair of controllers that put them virtually in the middle of the property. They will be able to gain a better understanding of the size and layout of every room and can switch between different virtual staging options in real time to experience immersive, 3D walkthroughs of properties. Without wasting time on physical travel, the buyers can visit several locations and shortlist the ones that they feel they would like to visit in person.
VR is a relatively inexpensive way of marketing your project, and the money you invest will reap rich benefits in a short time. This is especially true in the case of larger apartments where there may be just a few layout types. Clients can visit the sales office and take the virtual tour to help them decide between the different types of layouts available. They may be even able to view the tour from their homes. Using high quality VR, builders can create stunning 3D real estate tours and get properties staged so that clients can be convinced to make their purchase decision more quickly.
#4. 3D Visualization in Social Media Marketing
Social media marketing is a game changer in the real estate industry, as over 90 per cent of millennials are known to start their property search online. A well designed social media strategy can capture leads, increase engagement with your potential audience, and create a buzz around your business in the shortest possible time. Real estate agents need to use the right tools to reach out to customers, and platforms like Facebook, Instagram and Pinterest are the perfect way for them to reach customers who may be in other states or even in a different country. You can target the demographic that you feel would be most interested in your project, and create high quality content that will create viewer engagement and pique their interest.
This is where CGI artists can play a large role. By creating appealing images and animated 3D videos that show your project in the best possible light, you can retain the audience attention for a longer time. Research shows that Instagram videos get over 20% more viewer interactions as compared to still images or any other form of graphics. Animated CGIs offer powerful opportunities for audience engagement that you simply cannot afford to miss out on.
#5. Rendering Services in Email Marketing
Email marketing is one of the easiest ways to reconnect with prospective customers who have already shown an interest in your project. As a follow up tool, an email with a link to a 3D walk through, or with a good quality 3D rendered image, is an excellent way to engage with the customer and remind them of the best features of your project. Not everyone will make their buying decision quickly. They may take their time to look through other similar projects, and the best way to convince them that your building is what they should be looking at is to send them an email. Emails work better than telephone calls, as they are a lot less intrusive and much less annoying. Two or three email follow ups, one every week or so, will keep the customer thinking about your project enough to want to take a second look.
Real estate rendering service providers can create a series of highly photorealistic, diverse images that can be used to good effect in promotional emails. Do make sure that you send emailers that are appropriate to the target audience, and always add a personal touch rather than send out generic mass mailers which could have quite the opposite effect. For instance, if the client has young children, you might want to include some information about the proximity to good schools in the vicinity.
#6. Real Estate 3D Imagery in your Website
Every real estate developer or builder must have an interactive website where customers can view completed projects as well as projects that are under construction. Most clients would like to check out your website to gauge your expertise and experience in the field, and get some idea of the kind of projects that you do. They would prefer to get a broader idea of your work before putting your project on their short list to be viewed and discussed.
If your website shows your projects in a very good light, you will find it easier to convert casual visitors to your website to paying customers. Offering your audience some engaging online experiences in the form of interactive 3D panoramas, walk throughs or stunning 3D visuals can make all the difference to getting them to sign on the dotted line. Virtual tours that show staged property interiors, allowing customers to move through the space using their keyboard, mouse, or touchpad, can give them a better idea of the property and what it would feel like to actually live there. You will find that this initial engagement will convert leads and help you to grow your business easily.
#7. 3D Images on Contextual Advertising Banners
Contextual advertising targets customers who have shown interest in your property, and shows them relevant advertising content that will remind them about their interest in your offers. Web banners with digital content that follows them on their internet browsers will keep them engaged and could convince them to come back for a second look. As the banners will be around for a very short time, they need to be extraordinary enough to grab and hold the viewer’s attention. The more visually appealing the banner is, the more likely it is that the viewer will click on it and get transferred back to your website. The banner should also showcase your brand through a unique visual style, so that they are able to remember the name of your company and recall it later when they need to. This ensures that when they are ready to make a purchase decision, they will surely remember your offer and come back to you.
As you can see, in today’s realty market, it is important to stay ahead of the competition and this is where 3D rendering services play a critical role. Especially when you are trying to promote unfinished properties, 3D visuals are the only way that you can show your clients what the finished project will look like. Even if you are already using 3D visualization images, you should explore the latest tools that are available such as VR, 3D walkthroughs and interactive videos. Using the latest advancements in the 3D world, you can offer digital viewing experiences to your clients and improve customer engagement, boosting your sales.
For high quality professional 3D renderings that get you the results you are looking for, contact Rayvat Studio. Check out our portfolio and let us how we can help to elevate your Real Estate marketing experiences. We look forward to hearing from you!