Architects, developers and real estate agents who are trying to make a pitch to stakeholders need to win them over to their side, and this is easier said than done. With the increasing competition that’s out there, just handing over blueprints and talking about your concepts is no longer enough. To get your clients to understand your vision and see it through your eyes, you have to bring your concepts to life in a way that they can comprehend.
3D animation is an increasingly popular presentation tool that can breathe life into your ideas and help you seal the deal! Here are five ways that 3D animation can transform your property presentations.
1. Create an Atmosphere
Quite often, clients do not understand 2D images or technical blueprints, and they are at a complete loss when it comes to figures and schemes. If you can convey the emotions around your conceptualization of the project and help them to get a feel of the atmosphere you are seeking to create, it makes the project seem real to them. All this is easily done through 3D animation.
3D interior rendering can help them to understand what a walk through the house will look like, and 3D exterior renderings will showcase the property in the context of its surroundings. 3D artists and visualizers are adept at adding details to the imagery and animations using a combination of post-production effects and elements, which will accurately represent the atmosphere of the property and its built environment.
Weather, lighting and visual effects, including people, animals and birds, and the garden all around can create atmosphere and add depth to your presentation. 3D visualization Studio will even go as far as adding details that make the house look ‘lived-in’. For instance, a warm cup of coffee at the breakfast counter, or a carelessly thrown quilt on a corner of the bed will go a long way toward creating a feeling of warmth and personalization.
2. Tell a Story with 3D Animation
Marketing agencies always try to sell their brands by weaving a story around them. The art of storytelling has become a widely used tool in the architectural and design industries as well. To tell a story about the property, 3D artists use contextual elements such as a pet cat curled up on the sofa, a roaring fire in the fireplace, or even a car pulling into the garage to help the clients to easily imagine themselves living in the property.
3. Showcase all the Plus Points
Using various techniques of 3D animation, architects can show what the property will look like during any particular season or specific time of the day. Props and scenery that will shine a spotlight on all the plus points of the property can be used. For instance, if your property is next to a neighbourhood park, the 3D renderings can be created to show the time of when children are playing, or babies are taken for a walk in the pram. This will show potential clients that your house is located in a lovely, friendly neighbourhood.
4. A Touch of Adventure
3D animation artists can help to add a touch of adventure to your presentation, transforming it from the mundane to something that’s exciting. The property can be shown in different perspectives, from various angles that would never have been possible using just blueprints or the usual house staging. Detailing can be added which will make the property seem more tangible and very appealing to the potential buyer.
5. Close up Views
Every property will have features that make it stand apart, and these can be showcased through a number of close up views. A 3D animation can walk you through every room in the house, making it possible to highlight all its best features.
Want to explore the world of 3D animation and see how it can help you to clinch stakeholder buy in for your property? The Rayvat team of 3D artists can help you bring your vision to life; let’s connect!