As an architect, you will already be knowing the importance of photography as a marketing tool for your various projects. Using at-site photographs, you can showcase your project in the best possible light to potential customers, real estate agents, and other stakeholders. But what happens when your project is still under construction or perhaps still on the drawing board? You certainly cannot resort to a photoshoot in such cases. How, then, do you market your concepts and design ideas to the world?

This is where CGI or Computer-Generated Imagery is useful. CGI can be used to create hyper-realistic 3D images that are virtually indistinguishable from photographs, making for top-notch marketing materials even before the first spade of earth is turned over for the foundation of your proposed project! And that’s not the only reason why 3D imagery has the edge over photographs in the design world. Here are more reasons for you to take stock of this amazingly powerful tool to create marketing visuals!

1. You can create a Portfolio to Showcase Your Upcoming Work

3D Exterior Rendering of a Townhouse North Carolina

Photographs can be clicked only once the construction is complete, but 3D visualization can be used to illustrate your proposed projects even when they are still in the conceptual stage. This opens up immense possibilities for architects who do not already have a varied portfolio to show their clients. Today’s clients would like to see what you are capable of designing, and if you have not executed the kind of projects they are looking for, they may turn to some other architect. Having 3D Rendered Images of a wide range of conceptual designs in your portfolio can help you to reel in prospective clients.

2. With CGI, You Can Get More Creative Freedom

3D Lifestyle Rendering of a Plush Home Chicago

Physical constraints may restrict the kind of photographs that can be clicked at the site. For instance, specific angles may not be possible because the view is blocked, or aerial views may be difficult to take. Using CGI, 3D rendering artists can portray your building from virtually any angle, with no restrictions on the setting, scenario, format, or angle. You can get a closeup or a distant view, an aerial shot or a street shot and can change the angle with just the click of a button.

What’s more, another advantage of using 3D rendering services is that you can choose from a variety of creative formats. You could choose output as a regular still render which would look like a photograph, or you can choose to portray your concept as a 3D Floor Plan that highlights the layout interior. If you prefer a more detailed viewing experience, you can opt for a CGI animation that looks like a real-life video, or even an immersive AR (augmented reality) or VR(virtual reality) experience.

There are also interesting special effects that you can use, such as time-lapse videos that can showcase the entire construction process from scratch to finish in a matter of a few minutes. Viewers can also see different interior formats, or see how the building looks at different times of the day.

3. Get Perfect Images without Perfect Conditions

3D Rendering of a Streetscape Twilight Colorado

We’ve all heard stories of how photographers patiently wait for the perfect sunset shot, only to have their shot ruined because the sun’s rays were hidden behind the clouds! 3D artists do not need to have such immense reserves of patience, as they can get flawless results without having to keep an eye on the weather or other appropriate conditions!

Unpredictable weather and the change in seasons do not pose a problem to a 3D Rendering Company, as they are capable of digitally recreating any setting. You can choose the time of day, the kind of weather conditions and the season that you want to set your image or video in, and your wishes will be executed to perfection. If you want a 3D image of a villa by the beach, on a day when the skies are blue and the water is sparkling, it can be done the moment you ask for it!

4. Demonstrate the Best Possible Version of Your Design

3D Exterior Rendering of a 5 Plex Denver Colorado

Every architect would have faced a situation where the client asks for changes that might not be in the best interests of the design. Tastes do not match, the budget might compel the client to cut corners, and in such cases, your initial masterpiece of a design might never see the light of day. As an architect, you would be disappointed but will have to give in to the wishes of the client. If you are depending on a final photograph as a marketing tool, your initial conceptual design will not find a place in your portfolio of completed work.

However, when you’re using 3D rendering services, you can get a realistic image that shows your original and best version of your design. Your clients are happy as they have got the changes they requested, and you can also show off your original design in your portfolio!

5. With CGI, You Can Get Additional Views Very Quickly


If you are depending on a photoshoot for your campaign, you might find that you are not completely satisfied with the angle, or do not have enough close-up shots. Hiring the photography team again would involve considerable time and expense. If you are using CGI, you can get additional angles or images very quickly, as the artist can use the 3D image already created to capture another view from another angle. The building can be rotated easily to showcase it in the best possible light, and you can choose the angle or angles you wish to show your clients.

As you have seen above, CGI rendering offers significant benefits for architects and has many advantages over photography when it comes to creating marketing materials. To sum up, using CGI, you can showcase buildings in a variety of creative formats even before the construction starts at the site. Regardless of the weather or season, you will get flawless imagery. You can use your initial designs in your portfolio even if the clients make changes that you do not approve of during the process of work. Last but not least, you can make additional promo visuals easily, and at a very low cost.

Contact the Rayvat Team at +1 (888)-863-4445 or email us at for Professional 3D Rendering Services.