There are two ways through which the firms can show their projects to the prospective clients, one is through virtual tours, and the other is through videos. But there is enough research done to show that the firms that use interactive rendering services have much better saleable value than the ones that rely on just videos.
It is not that the videos do not work, a well-produced video can give a detailed overview of your project along with the spaces as well as the overall concept of the project. But then a great video would require a higher budget, and make it realistic, and one would need to wait until at least the sample house of the project is ready.
But, with 3D rendering services, one can get Photorealistic 3D Renders before even the project hits the construction floor, thus making the marketing activities even faster and better. Also, now people have a reduced attention span, with the information overload, consumers spend less than a minute to judge and decide whether they are interested or not.
So, if the consumers are expected to sit through a long video presentation for each of your projects, they are more likely to get bored much easily. But interactive 3D Rendered Floor Plans help maintain the customer’s interest by letting them navigate the floor space as per their requirement.
The added advantage is that the customers can view the spaces as per their needs and requirement instead of being told exactly what and where to look, this helps build up their trust.
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