All of us communicate differently, but irrespective of an individual’s personality or style, there are a few guidelines on providing a clear, thorough, and useful guide that will help prepare an excellent result for your upcoming creative project. The below pointers apply to any project size and situation. If you ever find yourself witnessing communication snags, watching 3D Rendering Outsourcing artists drift away from your beautiful core concepts, or just thinking if things could have been different had communication been done differently, this article is an excellent starter to you!

At this moment, we list down four pointers to ensure you get the best creative visuals for your projects:

1. Have clarity right from the beginning

Awesome looking renders or creatives don’t manifest by fluke; they are created with a strong desire and clear brief from the start. When you receive the first draft deliverable, the pressing question to ask is ‘Is it in line with the initial brief or not?’

It’s up to all stakeholders involved in proofing check the draft and put up questions and clarify issues in the project right during the initial briefings, regarding the expectations and intended use of final visuals.

A good briefing session between stakeholders and the studio will ensure that there are no nasty surprise elements encountered during the project. It would be most helpful if you can come prepared with the following:

Your preferred time of day (Dusk, Dawn, Mid-Day, Night), along with references

  • Communicate what you don’t want in the renders
  • Recommendations for similar elements that you want to inculcate in designs
  • Furniture styling
  • Branding and marketing intent behind the render
  • Be honest to the downsides and limitations of the development (don’t expect your 3D artist renderer to prepare something breathtaking if the development design is sub-par)

2. Nominate a single point of contact

There’s a common idiom saying ‘too many cooks spoil the soup.’ This can’t be more apt to the situation than the projects involving multiple stakeholders, be it Architect, Developer, Buyer, or Creative Agency. Everyone has a different opinion on different aspects of design.

It is of utmost necessity that you deploy someone who is an influencer among the stakeholders, takes ownership, and can curate all ideas to convey a single synchronized message to rendering artist.

Nominate the Single Point of Contact(SPOC), whose decision making overrides the teams’ views. This could be yourself, Architect, or the marketing agency entrusted with the project. It will help limit confusion and conflicting comments into the plan, thus in-turn ensuring smooth execution till final delivery.

We would recommend that once everyone in the team has given their inputs, the point of contact summarizes the notes and looks for any potential conflicts. In an ideal world, SPOC then sends feedback as an excellent collated document.

3. Set aside time to review thoroughly

In a perfect world, everyone wants their deliverables completed ‘yesterday,’ However, this can, in turn, haunt you if you rush things too much. The rendering process itself is complicated and time-consuming art. Most of the studios across the world would have some internal process to accommodate projects via resource re-allocation etc. and meet all deadlines. But rushed or slack reviews can cost you loads of money and energy. Also, the final deliverable is still left with errors to be compromised with.

Make sure that you sit with all stakeholders and review your drafts thoroughly. Take help from an internal team member who might be good at constructive critique and insightful inputs.

Some of the pointers to check are the following:

  • Architectural Elements Accuracy (dimensions, doors, windows, trims, handles, etc.)
  • Architectural Small Details
  • Finishing Accuracy (correct finishes, appliances, tapware, etc.)
  • Lighting and fixtures (lighting, ambiance and fixtures location)
  • Furniture Elements ( Placement of elements at the right places)

4. Markup and communicate

For 3D Imagery, marking up the deliverables in red is probably the most effective way of teaching or correcting your images to suit your ideas. Often, clients ‘go-through’ the markups via call, which might not bear fruit as things can be lost in translation.
There are a couple of ways to markup images:

The first method is to draw arrows and circles and comment in the same direction. You can print the copy first and do this the traditional way with pen/pencil, or use screenshot tools like Lightshot. Personally, Lightshot is the best tool, which is light, flexible, and easy to use by even a layperson. You will be amazed by the ease of using this tool.

Below is one such creative markup example for reference.

The other simple way is to use numbers for notes and then providing an additional word document that enlists the changes.

Below is one such example.

Either of the above options can work depend upon the need of yours. The numbers way of markups can be useful when multiple parties are involved in providing inputs.


Making Markup Comments

While marking your comments, kindly be as clear and precise as possible. Ambiguous comments like “don’t like it” or  “Change this a bit” never works and will finally lead to mutual frustration among the
stakeholders. It is of utmost importance to specify changes precisely.

For example, when a client writes “Change the furniture placement” in a living room, the obvious question is, Change to Where? Based on the inputs received during the preliminary stage, the artist has placed the elements at the nominated place. If it’s not the best placement, it is both the responsibility of the client and 3D artist to communicate the preferred placement structure. An example via pencil sketch or image shall be the best way to tackle this issue.

Tools mentioned in the blog

  • Lightshot:
  • This our studio’s most used markup tool. Its super light, and easy to use on either Windows or
    Mac. Even if you are a layman, this is optimum for you.
  • Wipster:
    A tool best used for marking up Video, Walkthrough or Animation. Its super simple and ensures
    corrections are marked up at the exact second of video playback. Also, you can keep track of
    changes done and pending, if any.

Do let us know your feedback on the blog. Contact us here!

Rayvat Engineering is an Architectural 3D Rendering Studio specializing in Architectural Visualization( 3D  Exterior, 3D Interior, 3D Floor Plan, Aerial & Birds Eye View, Landscape Desing), Architectural Animation( 360° Virtual Reality, Virtual Tours and 3D Walkthroughs) and Drafting & Modeling ( CAD Drafting, Revit Modeling , Image/PDF to CAD Conversion etc).

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